billions per year. Thus in June of 1971‚ after a tumultuous battle with other Texas-based airlines‚ Southwest Airlines inaugurated its initial flight (Inkpen 2008). As one of the United States’ new low-cost carriers‚ Southwest Airlines predominantly distributed “short haul‚ high frequency‚ point-to-point‚ low-fare service” (Keller 2008) serving “64 cities in 32 states” on the wings of Boeing 737 aircraft (Thompson 2008). In each successive year since 1973 Southwest has turned a profit (Keller 2008)
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detailed analysis of how the product category offered in Jetstar is affiliated with the target segments. JS markets itself as a value carrier providing all day every day low fares with a wide network of air travel based in Australia and New Zealand. Jetstar is wholly owned by Qantas Group as its low fares airline and the world’s largest low-cost long haul carrier This report provides a description to the background of JS‚ elaborating on the analysis of the customers’ profile‚ their purchasing habits
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revenue ▪ low-fare ▪ leisure travellers ▪ price is an important factor and strong driver for growth ▪ high cost incurred for flight changes ▪ Freight and other ▪13.5% of industry revenue ▪ freight transport‚ time sensitive & high value to weight item & charges on excess baggages‚ late fee‚etc... 1b. What is the current life cycle of the industry? The Australian airline industry is at the mature stage of its life cycle. This is demonstrated by the low average growth
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Company Case AirAsia: The Sky’s the Limit Low-cost carriers (LCCs) provide an alternative for price-sensitive business and leisure travelers to maintain their travel plans at lower cost. AirAsia‚ Asia’s leading airline‚ was established with the dream of making air travel possible for everyone and it is now one of the world’s best low-cost airlines. AirAsia was the first airline in Asia to introduce the budget‚ nofrills airline concept. It was founded in 2001 by CEO Tony Fernandes and this
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easyJet. The structure of airline industry in the 1990s analysis Threat of entry According to the case (Kumar & Rogers‚ 2001)‚ in the early 1990s‚ the European government policy unveiled fresh policy to the airline industry that any European carrier can operate their business to anywhere and use any landing slots. Therefore‚ the highly deregulation led to the rapidly growth of airlines; meantime‚ a large part of new firms run the operations from the UK due to the frequently traveled. Almost
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in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The airline now flies to over 40 destinations in Malaysia‚ Thailand‚ Indonesia‚ Macau‚ China‚ Philippines‚ Cambodia‚ Vietnam and Myanmar. AirAsia has formed 2 successful joint ventures in Thailand through Thai AirAsia‚ and Indonesia through AWAIR. Starting from 2 aircraft till now AirAsia owns 28 and has carried more than 223 millions guest through its low fares travel. 2.0 External Environment Analysis
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Emirates Airline is considered a major airline in the Middle East. It operates approximately 2‚200 flights weekly across Dubai and the United Arab Emirates (Doganis‚ 2002). Its headquarters are conveniently located in Dubai where most of it flights are coordinated. Emirates Airline is also known to operate one of the longest flights in the world. Emirates Airline is part of the Emirates Group. The airline is owned by the Dubai government‚ one of the countries within the United Arab Emirates group
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Everyone Can Fly” I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years‚ AirAsia has proven that low-fare airline models such as Southwest’s‚ Ryanair’s‚ and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains‚ can the low-fare model continue to succeed and grow in Asia
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prefer to travel by plane‚ not for the short or long-haul. They are still too conservative and rather take a bus‚ train or drive themselves to the places they want to be. Because Southwest Airlines is very customer orientated they are providing low costs and quick movement. This is more for the new generation‚ people who are also familiar with for example the internet. Everything is moving faster and as a shorter life cycle. The older people within the United States could find it too hard to deal
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using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia is currently one of the leading low cost airlines in South East Asia which has expanded
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