MARKETING CHANNEL Most producers do not sell their products directly to the final users; between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel also known as Trade Channel or Distribution Channel. Marketing Channels are set of interdependent organizations involved in the process of making a product or service available for use or consumption. They are set of pathways a product or service follows after production‚ culminating
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19th Century Medicine Robert Koch (1834) Koch worked on anthrax and tuberculosis (TB) and developed work of Louis Pasteur. Koch first investigated Anthrax (that affected herds of farm animals and farmers.) In 1868 Davaine had proved that a healthy animal that did not have anthrax could get the disease if it was injected with blood containing Anthrax. Koch developed this work further. Koch found out that Anthrax microbes produced spores that lived for a long time after an animal had died and these
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Author’s Name Institutional Affiliation Abstract Strategies are the foundation for driving the direction of any business company. Successful business growths and maintenance of market lead is as a result of implementing the best strategies properly. A number of strategy categories exist and a business organization should implement those that fit the nature of its business. This paper analyses several important business strategies through making a choice in each category that should be implemented
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The majority of Australia’s population is distributed along the coastline. The current population of around 20 million is concentrated mainly in the large coastal cities of Sydney‚ Melbourne‚ Brisbane‚ Perth and Adelaide. Brisbane and Sydney are located on the south-eastern coast consecutively. From the bottom right to the bottom left of the continent‚ located on the south-eastern to south-western coasts are Melbourne‚ Adelaide and Perth‚ respectively. These concentrated cities then branch
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Topic Proposals Social Problems: Spring 2014 Due Date: See course schedule Fill out the following form (see page 2) completely and turn in on or before the due date. Be as clear as possible: the primary purpose of this exercise is to make sure that you have a workable topic; I will not approve topics that I think are too broad‚ too narrow‚ are not sociological in focus‚ don’t address the assignment‚ etc. In other words‚ I’m trying to help you succeed on this project. In order to help
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offering innovative products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy‚ creative strategy‚ the positioning of various brands of Colgate as well as the use of the various communication
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Louis XIV known as the sun king was born 5 September 1638 – 1 September 1715 to Louis XIII and Anne of Austria. Louis ruled as the king of France from 1643-1715. Louis ruled as the absolute monarch for72 years and 110 days. After king Louis XIII died Louis XIV was crowned king at age 4. During the first few years of Louis reign anne introduce policies that told about his power as a monarch. Beginning in 1648 a civil war broke out known as the Fronde‚ which led the royal family to flee Paris.
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effectiveness Page 2 Executive Summary: I have recently accepted an employment position with a large‚ high profile jewellers firm. The organisation manufactures imports and repairs jewellery for distribution to its many stores in all states. My position title is ‘Team Leader of Distribution and Warehousing’ – a frontline management position. There are 12 team members in my team from different backgrounds and with differing levels of expertise. Some team members have worked with the organisation
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Louis Armstrong has always had a love for music. He attended Fisk School for Boys‚ where he had exposure to music. Although he dropped out of school at the age of eleven‚ he didn’t end his musical career. Armstrong preformed with many musicians including‚ Joe “King” Oliver‚ who acted as a father figure and mentor for the young inspiring musician. Eventually‚ Joe “King” Oliver soon became upset with the fact that Armstrong began to over play him during many of their performances. Much related to many
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considering to start selling printers directly to consumers via new electronic channel since he had already sell refurbished printers via internet outlet. He wants to know what products to sell‚ what prices to set and how to manage with current distribution partners. HP was founded in 1939 by Bill Hewlett‚ and Dave Packard. The business started by selling technological and innovative products to business‚ and individual consumers throughout USA‚ and has expanded worldwide. There are five major businesses
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