A STUDY ON COUPON MALL IN FULLFILMENT OF THE REQUIREMENT FOR THE RETAIL MANAGEMENT COURSE PROF. ASHIS MISHRA UTKALIKA MOHANTY 1211058 ABHINAV DAHARWAL 1211090 RAMANJIT S ANAND 1211130 PUSHPENDU KUMAR 1211285 DEEPAK KARWASARA 1211091 INDIAN INSTITUTE OF MANAGEMENT BANGALORE Executive Summary A detailed study has been conducted on Coupon mall‚ a discount format retail chain to understand the problems which Indian value focussed retailers are facing. The purpose
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Case Study #2 Mall of America: Shopping and a Whole Lot More Marketing 3301.N1‚ Dr. Charles Little Amanda Shields November 15‚ 2014 1. Why has Mall of America been such a marketing success so far? The Mall of America and its massive size is able to do what most malls could not. It was able to implement marketing strategies that have been successful for small-scale retail‚ use them on a much larger scale‚ and offer something for everyone‚ a process of market segmentation and retail mix.
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clothes‚ cosmetics‚ furnishings and electrical items available under one roof‚ a growing middle class with higher disposable incomes is heading for the malls in droves. 2. For some‚ it is a way to chill out on movies and food in the added comfort of a fully air-conditioned space. “In short‚ it is a living room for most of them.” 3. The malls are another sign of the new‚ prosperous India‚ of call centers‚ outsourcing and more disposable income‚ of fashionable young people who look as though
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and Marketing‚ L&T Realty‚ the events organised by the management of a mall inside the property cost a lot of money. It is therefore important that these do not merely increase the footfall for its own sake‚ but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically‚ when we talk of mall marketing‚ we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such as fashion shows for women‚ concerts for teenagers
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Mall Culture- Rise‚ Current Trends‚ Types and Economic Study Difference Between a Shopping Mall & a Shopping Centre ? SHOPPING CENTRES SHOPPING MALLS 1. Shopping Centre is one or more buildings. 2. It is an open outdoor market. 3. In a shopping centre there are only one or two entrances to each store. 4. Here‚ in order to go to another store you have to go outside & then enter another store. 5. Shopping centre is one or more buildings that contain stores and restaurants
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Look at shopping malls in a new perspective. It is not anymore only a place to do your shopping. It has gained status as a social phenomenon. From the early 1980’s a new social phenomenon came to the forefront world wide‚ the shopping mall. Although the concept of malls was to induce consumerism‚ inventors of this new concept could never in their wildest dreams visualise the social revolution it would start. Make no mistake‚ although there was here and there some scepticism from the old school
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Design of Shopping Mall Management System Course Project Report: CS686 – Object Oriented Systems Kamlesh Laddhad Akshay Ukey (05329014) (05305045) Under Guidance of Prof. R. K. Joshi. Project Description: In this project‚ we will be designing a simple shopping mall using object oriented technology. The mall will provide a soothing shopping experience for customers‚ while at the same time allowing us to explore design patterns and other features object oriented technology. .
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Kimberly Campbell English 1013 Comp 1 October 4‚ 2010 “The Mall as Prison” Author David Guterson‚ journalist and novelist‚ spent a week in The Mall of America on assignment for Harpers Magazine. His essay‚ “The Mall as Prison”‚ tells his views on the Mall as a psychological effect on today’s society. He uses witty and sarcastic comments to get his point across. Is American culture being corrupted by what Americans consider a retail structure that is vital to the survival of our needs? He gives
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Electronic Mall By the increase in the internet usage in different aspects of today’s life‚ the amount of creative and innovative ways to utilize the electronic world have eventually increased. It is easy and popular among the users to use search engines as a method to gain access to a specific product or service. However‚ while using the internet for their shopping‚ they may face difficulties regarding to lack of enough information about the product or service they are looking for‚ such as
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Disadvantages of Malls a) Over Spending by visitors‚ Shopping Malls are a drain of resources : Shopping malls incorporate a large number of products and services inside them. It is not always easy to go to a shopping mall and exit with only what you came to purchase. The temptation to browse is always present‚ and browsing often leads to buying things that are not needed. b) Electric energy is supplied to this industry too much. If we consider in the long way of the source of energy to continue
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