given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High
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Indies Cave Hill Campus‚ Errol Barrow Centre for Creative Imagination; in the Walcott Warner Theater. The moon reading featured a trio of Barbadian actors: Amanda Cumerbatch as Yvonne Campbell‚ Philip Eno as the judge and radio announcer and finally Loretta Hackett as Nita George‚ on Monday 25th February 2013. The theatrical piece starts out with a contrast between two women‚ one of a fairly wealthy background and the other struggling to make ends meet this portrays a conflict between both women based
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required to study the distribution network and the multiple marketing channels of the same product. The product chosen by us for the project is LUX Soap which is one of the flagship brands of the India’s largest FMCG Company‚ Hindustan Unilever Limited (HUL). During the course of study we discovered that there are many channels for the distribution of Lux. Also the company adopts different starategies for distributing products at the Rural level. We would be discussing that in details in the report
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SUBMITTED BY- SHREYA SHARMA SEC-F 12BSPHH010990 SEAT NO.-72 MBA SEM I Liril is a popular soap brand sold‚ to a large degree‚ in India‚ and Asia‚ as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness
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isolate the lux operon‚ a targeted piece of DNA that causes bioluminescence‚ from Aliivibrio fischeri and insert it into the DNA of Escherichia coli in order to make it glow. A. fischeri is a gram-negative bacteria which participates in a symbiotic relationship with many marine organisms (Perry et al.‚ 2005). This particular bacterium has the feature of bioluminescence‚ which is regulated by a ~nine-kilobase fragment of their chromosomal DNA‚ the lux operon (Slock et al.‚ 2000). The lux operon contains
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to occur the use of several plasmids was needed. The plasmids used in this experiment were pUC18 and the lux plasmid. The E.coli cells that developed the resistance to ampicillin by the use of the pUC18 plasmid will be able to grow and divide in an ampicillin environment. Those that transformed successfully with the lux plasmid will be able to multiply in an environment that is subjected to lux and will also glow. In order to perform the experiment the cells had to be made competent before the start
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small change with the distance. The units that are used to measure light intensity are Lux. What is Lux? How much light falls into an area in Lux? Lux is the unit of luminance ‚ measuring light intensity per unit area. The amount of light that falls into an area of lux is equal to one lumen per square metre. Hence‚ if an area of 1m² is lit up by 1000 lumens‚ the intensity of illumination will be 1000 Lux. If an area of 10m² is lit up by 1000 lumens‚ the intensity will be 100
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was upset and continued to drink nonstop until‚ he was actually dead. Thankfully the bartender noticed him from far away and called Lux to help him cheer up because he is not feeling well. The bartender knew that he has been through a lot. Lux‚ received a called from the bartender and said “Hello!” the Bartender replied saying‚ “Hello! Yes! Is this Lux speaking?” Lux strangely said‚ “Yes! This is her speaking. How may I help you?” Bartender said‚ “Yes‚ your friend River is in Bob’s Restaurant and
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TABLE OF CONTENTS ACKNOWLEDGEMENT …………………………………………………………………… APPROVAL LETTER ……………………………………………………………………. EXECUTIVE SUMMARY…………………………………………………………………….. THE CHALLENGE ……………………………………………………………………… • Product concept and description ………………………………………………… • Characteristics ………………………………………………………………….. • Strategies to be implemented……………………………................................ • Company’s strategic goals …………………………………………………...... SITUATIONAL ANALYSIS…………………………………………………………………. • Company
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Strength Brand Equity Metrics o Accessibility o Awareness and knowledge of the brand o Loyalty • Consumer Brand Equity Metrics o Relevance \consumer emotions Perception of Functional Benefits Functional Benefit Himalaya Soap Users Medimix Soap Users Lux Soap Users Moisturization 3.83 3.86 3.91 Youthful Skin 3.71 2.74 3.66 Glowing Skin 3.45 3.71 3.46 Fragrance 3.80 3.80 3.80 Natural Ingredients 4.23 4.49 4.03 Freshness 3.91 3.31 3.51 Price 3.69 3.43 3.66 Hygiene (GermFree)
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