PAST CREDENTIALS Chiraag and Gandharava Business Of Ideas 1. Times Of India Creation of IP’s for TOI‚ creation of IP’s for brands (TOI’s clients)‚ reworking on current IP’s‚ amplification of IP’s (TOI and brands)‚ IMC planning for brands (TOI’s clients) Worked a. Always Kabhi Kabhi – Brands Handled- Go Air‚ Fortis‚ Cloud 9‚ Mcdonalds‚ Wriggles‚ Fanta‚ Lin Pen b. Zindagi Na Milegi Dobara –Brands handled Opium Sun glasses‚ created a Facebook game for the movie c. Ra
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The Product - “SmartBike – Metro” The SmartBike Metro is a power-on-demand foldable electric bicycle that gives you the choice – pedal power or power on demand acceleration. The lightness and convenience of the SmartBike - Metro make it an ideal companion for urban commuting‚ where there’s scarce space and heavy traffic. It guarantees you arrive fresh on destination‚ and it provides you business-class performance in multi-ways‚ even as an indoor exercise bike! Stylish Outlook The SmartBike
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NU4028 ETHICS CONFIDENTIALITY (Dooley & McCarthy=DM 2012) I answered following layout from revision sheet A)Explain principle of confidentiality (you must also apply to case in exam question) Confidentiality places an obligation on nurses. Nurses must respect confidences that patients share Nurses must keep confident any information about patient from other parties(Mills 2002) Confidential information is defined as any private information understood not to be shared with a 3rd party(DM 2012)
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changed over time. In the start‚ the traditional media have based on one-way communication. Nevertheless‚ nowadays time has changed and the media revolution has come. Now media is all about two-way communication and integrated marketing communication (IMC‚ s).Integrated marketing communications are the mixture of using traditional and advanced media .For Example‚ nowadays companies in Bangladesh preferably are using the integration of broadcast media‚ print media‚ and social media for the better analytics
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It has operations in over 100 countries worldwide. The company not only competes with regional FMCG companies but also with international and transnational companies like Procter & Gamble Company‚ Johnson & Johnson‚ Colgate-Palmolive Company and LOreal. The company has 8‚ 430 suppliers of raw materials and packaging including third party suppliers spread across the globe. The operations of Unilever include a diverse network of independent retailers‚ outlets‚ distributors‚ wholesalers and kiosks
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Problem Statement What marketing strategy should Shiseido pursue that will appeal to the cultural‚ social‚ personal and psychological characteristics of American consumers and therefore increase the company’s share in the US market? Target Market Adult American women belonging to the high-income earning class Areas for Consideration Strengths: Shiseido is the largest cosmetic manufacturers in Japan Shiseido already has a long history and a well-established image in Japan Weaknesses: The company holds
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GOA INSTITUTE OF MANAGEMENT BHEL’s Journey towards Business Excellence Business Excellence for Competitive Advantage 9/2/2010 Submitted by: Team 4 Amit Shroff (2009008) Akshay Sharma (2009067) Prabhakar Kudchadkar (2009097) Siddarth Naik (2009113) Vishwesh Singbal (2009119) Table of Contents Introduction to Bharat Heavy Electronics Limited (BHEL) ...................................................................... 3 BHEL’s Quality Policy ...........................................
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IP‚ you began developing ideas for a new campaign. This week you will begin writing a creative brief. Part 1: Background Analysis Based on your U1 situation analysis‚ analyze critical issues facing the company that could be addressed in an IMC campaign. List and analyze the top 3 critical issues. Determine what issue must be addressed in this new campaign. It is necessary to back up your decisions with theory from the text or expert advice and real-world information from professional
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EXECTIVE SUMMERY Dove Company is specialized to produce chocolate products‚ the brand would like to launch a new product category “Low-fat Chocolate Ice-cream”‚ which name as “Dove Low Fat Temptation “‚ to increase the company’s overall profit by 5% within 1 year. The new product is made by less than 10% fat and high-valued nutrition ingredients as to provide unique chocolate enjoyment through category extension to its existing target market - chocolate lover‚ especially the youngsters and ladies
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Chapter 11 IMC homework assignment 2. What is a data warehouse? What is the difference between an operational database and a marketing database? A data warehouse is something that holds all of the customer data. The difference between an operational database and a marketing database is that the operational database contains the individual’s transactions with the firm and follows accounting principles‚ the marketing database‚ contains information about current customers‚ former customers and
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