Bus 477 PROJECT OUTLINE 1. I BEGINNINGS: Setting the Stage a. Introduction: describe company‚ industry‚ segment‚ product/service(s)‚ business case… b. Brief History: timeline highlighting important events in the firm’s development c. Vision and Mission Statements d. Strategic Question‚ with rationale‚ that will guide analysis and strategic recommendations 2. II EXTERNAL ANALYSIS: Identifying Opportunities and Threats a. General Environment: United States Personal Care and Beauty Products
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1.1 COMPANY HISTORY/ BACKGROUND Estée Lauder‚ the founder of the $8 billion company that bears her name‚ started her business with four skin care products and a simple premise where that every woman can be beautiful. Armed with that philosophy‚ plus drive‚ creativity and passion‚ she literally changed the face of the cosmetics industry. Born Josephine Esther Mentzer‚ Estée Lauder was raised in Queens‚ N.Y.‚ by her Hungarian mother‚ Rose‚ and Czech father‚ Max. The name Estée was a variation
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The two companies I chose to compare were Sephora and Ulta Beauty. Both stores are cosmetic retailers and sell many of the same products. Sephora has been around longer originating in Paris in the year 1970‚ and opening it ’s first U.S store in 1998. Sephora runs approximately 1‚300 stores in 27 countries worldwide‚ with a consistently growing base of over 300 stores across North America. Ulta Beauty was founded in 1990 trying to reach out to women as a place to shop other than department stores
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Contents 1 Introduction 3 1.1 Company Introduction 3 1.1.1 SWOT Analysis of the Company 3 2 Market Orientation 4 2.1 Product Orientation 4 2.2 Customer Orientation 4 2.3 Branding Orientation 4 2.4 Culture Orientation 5 3 Macro Analysis: PESTEL Analysis 5 3.1 Political 5 3.2 Economic 5 3.3 Social 5 3.4 Technological 5 3.5 Environmental 6 3.6 Legal 6 4 Micro Analysis: Porter’s Five Forces Model 6 4.1 Bargaining Power of Buyers 6 4.2 Bargaining Power of Suppliers 6 4.3 Threat of Substitute Products
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Module Study Guide Taylor’s University Undergraduate Business Programs BUS2304 Principles of Marketing August Semester 2012 BUS2304 PRINCIPLES OF MARKETING Page 1 TUTORIAL 1: INTRODUCTION TO MARKETING CLASS ACTIVITIES: Module Information Booklet will be discussed and explained in detail Form Groups Tutorial exercises – Introducing the basics concepts of marketing LEARNING OUTCOMES Understand key marketing concepts and marketing management philosophies used in marketing planning
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Mktg 477 Exam #1 Major Topics Note: the list below is not intended to be exhaustive – i.e.‚ it does not cover every single topic that we have discussed in class to date. Instead‚ it is designed to give you a starting point from which to study. If you can’t find answers to the questions posed below‚ ask a classmate for his/her notes. Then‚ come and see me if you still have questions. Know promotional lingo and buzzwords‚ and be able to apply them. For example‚ do you know what “spot TV” is
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Table of Contents 1 © This is a licensed product of Ken Research and should not be copied TABLE OF CONTENTS 1. France Health and Wellness Market 1.1. France Health and Wellness Market Size‚ 2007-2012 1.2. France Health and Wellness Market Segmentation by Nutraceuticals‚ Spa‚ Health Club and Cosmetics Products‚ 2007-2012 2. France Health Clubs Market 2.1. 2.2. 2.3. 3. France Health Clubs Market Size‚ 2007-2012 Competitive Landscape of Major Health Club Operators in France‚ 2012 France
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Contents | Introduction | The small and young rabbit raised his ears as he hears the sound of rattling cages around him. His big blue shiny eyes stare at the man with the long lab coat approaching it. As the man starts unlocking the small rusty cage‚ the animals around start getting unstable and it almost seems like a cry for help from their part as the rabbit is taken by the man with clamps. The purpose of this research task is to prevent cruelty to animals and to disseminate animal
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Investor meeting 5 March 2009 0 Safe harbour statement This presentation may contain forward-looking statements‚ including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts‚ nor are they guarantees of future performance. Because these
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Definition of spurious goods. Spurious goods and services" mean such goods and services which are claimed to be genuine but they are actually not so. These goods are outwardly similar or corresponding to something without having its original qualities. Thus such goods are intended to deceive the customers. Introduction: Spurious goods are copy of the original products having well-known trade marks‚ logos‚ along with the external packaging and product arrangement‚ so that they look like they are
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