(2009) A review of marketing mix: 4Ps or more. International Journal of Marketing Studies‚ 1(1)‚ pp2-15. Grönroos‚ C. (1997). From marketing mix to relationship marketing-towards a paradigm shift in marketing. Management Decision‚ 35(4)‚ pp.332-339. Gummesson‚ E. (1994) Making relationship marketing operational. International Journal of Service Industry Management‚ 5(5)‚ pp. 5-20. Gummesson‚ E. (1999) Total Relationship Marketing-Rethinking Marketing Management: From 4Ps to 30Rs. Oxford: Butterworth-Heinemann
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KA YEUNG LAU GROUP 1 Introduction Marks and Spencer（also know as M&S）is the UK’s largest transnational retail group. It is also one of the British representative enterprise‚ it has highest profitability in UK. Marks and Spencer also ranks first in the number of export goods retailers in UK. Their products include: food‚ clothes‚ furniture‚ electrical and appliances. Marks and Spencer opened 600 stores in the British‚ and across the UK each city and area‚ the 40 countries in the world were opened
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Marketing Report River Link Ltd. Introduction River Link Ltd. (RLL) is a manufacturing company‚ producing hot drinks such as tea or coffee for big retailers. Our task is construct an appropriate marketing plan for entering on food beverages market. Analysis of Interview 6 Interviews were conducted to investigate attitudes towards hot drinks and habits. Summary of respondents’ answers is presented below. | Chocolate consumers | Non-chocolate consumers | | Female/male | Female/Male
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Applications DJ Equipment Overview DJ equipment is a device for playing back‚ mixing‚ and scratching music from CD and audio data as if they were from a vinyl record. DJ equipment is mainly made up of two DJ players and one DJ mixer. Although mainly used in North America and Europe until now‚ recently sales numbers of DJ equipment are increasing in emerging countries such as Russia and Brazil. In addition‚ although mostly used by businesses such as discos‚ due to the appearance of low-cost products
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major competitor‚ McDonald’s Big Mac’s (MDBM)‚ as well as BKSB’s marketing mix data came from secondary sources‚ and through interview and questionnaires as a primary source for further comments and redevelopment. Findings through SWOT Analysis and 4Ps showed that MDBM took advantages in marketing mode and notability‚ while BKSB was better in product quality and freshness of brand. Products‚ places‚ prices‚ and promotions were included in two possible Marketing Mixes for BKSB. Finally‚ a more beneficial
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F Initial Hardware 14 D G Create Web Page 25 D.F H Program Test 30 E I User Manual 20 H J Initial Testing 22 I K Final Testing 24 G.J Duration : Formula D = B + 4P + W 6 D = 2 + 4(4) + 10 6 = 4.6 ~ 4 days ~ D = 3 + 4(6) + 8 6 = 5.8 ~ 6 days D = 40 + 4(60) + 80 6 = 60 days D = 14 + 4(18) + 20 6 = 7.6 ~ 17 days ~ D = 5 + 4(10) + 15 6 = 10 days D = 10 + 4(14) + 20 6 = 14.3 ~
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criterion will be given up to one decimal place. Criterion | Your TA (20 points) | Other TA(10 points) | Breadth and Depth of Analysis of the Current Marketing Strategy (including ad) for chosen Product/Brand. * Is the current marketing strategy (4Ps) and 3Cs well described and analyzed? * Are the current weaknesses identified compelling? | 6 | 3 | Breadth and Depth of Analysis of the Proposed Marketing Strategy for chosen Product/Brand. * Is the proposed marketing strategy feasible (i.e
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purposes of the marketing function. These are: To complete in a competitive marketplace To identify and anticipate consumer requirement and then satisfy these requirements To make a profile Then‚ the marketing mix of Adidas is referred to as the 4Ps that include: the right product‚ sold at the right price‚ the right place and using the most suitable form of promotion. Explain the term sponsorship. Name a sponsorship deal that you think was effective. Explain your answer. A: Term sponsorship
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Outback steakhouse Marketing Mix- 4ps 1. Product Outback steakhouse is an Australia or American style restaurant. Outback emphasizes “fresh” spirit inspires everything. One of the corporation’s slogan is “It’s always fresh in the outback”. All menu items are made fresh daily‚ and sourced from around the world to keep high quality ingredients. The specialist appetizer is bloomin’ onion while steak is the most important product. Beef required exceed all USDA standards‚ and all approved beef suppliers
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photosensitive layer EDN occurs between the electrodes that is proportional to the brightness (EDN ~ E). c) the intensity of light - I I = E / S.t J / s.m ⋄ W / m I = ΔФ / ΔΩ ΔΩ-solid angle ΔΩ = ΔS/R2 = sr / steradian ΔΩ = 4P.R2/R2 = 4p sr (the whole solid angle) The intensity is characteristic of the light sources. The intensity of the light source in a particular direction is called luminous flux emitted in this direction in the unit solid
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