……………………………………………………………………………………………………….10 2 Introduction: What the company does? The British Airways (BA) is the flag carrier airline of the UK. Its headquarters is at the waterside near the main hub in London‚ Heathrow Airport. Its second hub is at London Gatwick Airport. BA is the largest airline in the UK which currently serves 150 destinations‚ including domestic flights and international flights to the Middle East‚ Africa‚ USA‚ Australia‚ Europe and Asia {1}. How it developed
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INTRODUCTION Nowadays‚ the demand of air travelling is increasing quickly leads to the appearance of many low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easyjet is one of the most successful low-fare airlines in the World‚ which has a noticeable measure of pricing it product. “Price” is one of the “four Ps” in marketing mix but its role is different from the other Ps: “promotion”‚ “product” and “place”. By studying about
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Emirates Airline is considered a major airline in the Middle East. It operates approximately 2‚200 flights weekly across Dubai and the United Arab Emirates (Doganis‚ 2002). Its headquarters are conveniently located in Dubai where most of it flights are coordinated. Emirates Airline is also known to operate one of the longest flights in the world. Emirates Airline is part of the Emirates Group. The airline is owned by the Dubai government‚ one of the countries within the United Arab Emirates group
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not offered to first-class passengers of other airlines such as state-of-the-art reclining seats‚ in-flight massages‚ hair stylists‚ aromatherapists and motorcycle and limo home pick-up service. Also‚ a luxury boat service was offered to subjugate London traffic jams. These features among others change the travel experience of customers‚ may it be from first or economy classes. Virgin Atlantic Airways aims to recreate the mystique of air travel through the amalgamation of one-of-a-kind in-flight luxuries
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Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality
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Roma. (2013) Airport Fees ‚Aeroporti di Roma. Airbus . (2013) Dimensions and Key Data [Online].Available at: http://www.airbus.com/aircraftfamilies/passengeraircraft/a320family/a320/specifications/ [Accessed Airfleet. (2013) Airline fleet age [Online]. Available at: http://www.airfleets.net/ageflotte/fleet-agesearch.htm[Accessed 6 November 2013]. AIRFLEET.NET. (2013) Fleet age of easyJet[online].Available at: http://www.airfleets.net/ageflotte/EasyJet.htm[Accessed 6 November 2013]. Airport Technology
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the coast bus to Haugesund very early at the morning. We arrived Haugesund airport and took the plain to Stansted airport in London. I was very excited and had huge expectations because I had heard a lot positive about London before. When we took the bus from the airport to the hotel‚ I looked at the places we drove true. The houses were different from norway‚ a lot of them were made of brick. I could see already that london was a lot bigger than Stavanger. We came to a hotel‚ called Picadilly hotel
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1. What is your assessment of Ryanair’s launch strategy. After establishing its ability to transport passengers from Ireland to secondary London airports (i.e. Luton and Gatwick)‚ Ryanair entered competition with British Airways and Aer Lingus to provide air travel from Dublin to London. They were able to complete with these well-established carriers by: A. focusing intently upon first-rate customer service and amenities comparable to BA and AL B. offering a simple ticket w/ no restrictions
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Silverjet‚ here is some information about it. Silverjet Aviation Limited was established in 2004 by Lawrence Hunt – a successful businessman. The airline secured two Boeing 767-200 aircraft in August 2006 and began its all-business class service from London to New York in January 2007. It was huge achievement for Mr. Hunt because Silverjet had developed rapidly and strongly. “We launched a whole new business model and level of service. Our target was 80% load factor in ninth months - we got there in
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a 14-seat turboprop between Waterford and Gatwick Airport on the outskirts of London. The airline targeted low-fare segment market. It initiated service from London’s secondary airports. In terms of competition‚ Waterford and Gatwick didn’t pose any challenges. In 1986‚ Ryanair gained a license to operate between Dublin and Luton‚ another secondary airport of London. In that year‚ they announced the commencement of service from Dublin and London. On this route‚ British airways (BA) and Aer Lingus
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