EasyJet has a unique geographical location because it was born in England. Britain is isolated on geographical conditions‚ across the sea with other countries in the European continents‚ so the aircraft is the most convenient mode of transportation. ‚ but lacking of traditional service. It is more suitable for students and ordinary income people. The development prospects of low-cost airline‚ like easyjet‚ are promising‚ the company is exploring in the dark‚ becoming a good business success stories
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Management Questions. 1. Leadership a. Michael O’Leary is credited with the fabulous expansion of ryanair. Compare his managerial style with Richard Brandson of Virgin and Stelios Haj-Ioannou of Easy Jet. Do you see similarities‚ differences? O’Leary is said to have a pugnacious and aggressive management style‚ using a flat management hierarchy whose ethos is to provide a low cost‚ reliable and competitive service. Ryanair decided to hire O’Leary and sent him to the States for studying
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cost structure. After having grown up in the airline industry‚ the Ryan brothers proved they were able to operate a scheduled airline successfully with their 14 seat flights between southeast Ireland and a secondary London airport. Their strategy was to expand to the Dublin-London route‚ a known lucrative route for British Airways and Aer Lingus. Ryanair planned to have unrestricted fares priced at I£98‚ while providing first-rate customer service. Ryanair chose to enter the market at a time
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CAVENDISH COLLEGE Strategic Marketing Management EasyJet Assessment – Task Two Lecturer: John Heather Danilo Gomes de Matos – Group C – DMS/MBA Date: 03/06/2008 List of Contents Company selection and background 4 Customer base 4 Product/Service 4 Target market 5 Financial information 5 1. External Analysis – Macro Environment 6 1.1 PESTEL Analysis 6 2. External Analysis – Micro Environment 12 2.1 Porters Five Force 12
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advocates no-frills low-cost airline company. Because of its low-cost‚ simple service‚ was welcomed by the British public. EasyJet is the largest budget airline company in UK with major routes coverage in Europe. Called as “Orange culture.” Listed on the London Stock Exchange and is a constituent of FTSE 250 with 2011’s revenue reached 3‚452 million GBP‚ revenue 4.98 p/ASK‚ 15% increased from 2010. EasyJet was founded by Sir Stelios Haji-Ioannou‚ is a British entrepreneur of Cypriot origin. He is the scion
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1 My role within London Stansted Airport is an Airfield Operations Team Manager. What is included within this role is a trainer for all London Stansted Airport winter training. This requires me to fully understand all the relevant legislation that applies to working and operating large plant within the airside area of an airport which is provided by the following organisations: * Department of Transport (DTF) * Civil Aviation Authority (CAA) * M.A.G Airports Group * International
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EasyJet Case Analysis EasyJet Airline Company Limited is a British airline headquartered at London Luton Airport. It is the largest airline of the United Kingdom‚ measured by number of passengers carried‚ operating domestic and international scheduled services on over 500 routes between 118 European‚ North African‚ and West Asian airports. Its founder and CEO Stelios Haji-Ioannou is known for innovative ideas and pioneer in the advertising/publicity in the airline industry. Business
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Journal of Air Transport Management 18‚ pp. 59-63. Doganis‚ R.‚ 2006. The Airline Business‚ London: Routledge. Haji-Ioannou‚ S.‚ 2002. Ready Freddie‚ New Statesman‚ June 24‚ Vol.131 (4593)‚ pp.51 (2). Hunter‚ L.‚ 2006. Low Cost Airlines: Business Model and Employment Relations‚ Europe Management Journal Vol. 24‚ No. 5‚ pp. 315-321. ITF‚ 2002. ITF Survey: The Industrial Landscape of Low Cost Carriers‚ London. Klophaus‚ R.‚ Conrady‚ R.‚ Fichert‚ F.‚ 2012. Low cost carriers going hybrid: Evidence from
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second-hand aircraft. They contracted to buy 12 brand new 737s from Boeing in 1997. They successfully bought 40% of Swiss charter operation‚ Tea Basel AG in 1998.( Sull‚ Kuemmerle and Cabral‚1999‚20-38) In the year 2000‚ easyJet succeeded in listing on the London Stock Exchange. Between 2003 and 2007‚ easyJet opened four bases in Germany‚ France‚ Italy and Spain and took their delivery of 100th aircraft in 2005. (easyJet Annual Report‚ 2010) In order to compete with the other companies‚ easyJet needs to come
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FY2012. The net profit was £398 million ($621.5 million) in FY2013‚ an increase of 56.1% over FY2012. KEY FACTS Head Office easyJet plc Hangar 89 London Luton Airport Luton Bedfordshire LU2 9PF GBR Phone 44 871 244 2366 Fax Web Address http://www.easyjet.com/en/ Revenue / turnover 4‚258.0 (GBP Mn) Financial Year End September Employees 8‚945 London Stock Exchange Ticker EZJ easyJet plc © MarketLine Page 3 easyJet plc SWOT Analysis SWOT ANALYSIS easyJet is a pan-European low-cost airline
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