"London 2012 olympic games communication plan" Essays and Research Papers

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    About Olympic Games

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    OLYINTRODUCTION TO OLYMPICS The Olympic Movement is the concerted‚ organised‚ universal and permanent action‚ carried out under the supreme authority of the IOC‚ of all individuals and entities who are inspired by the values of Olympism. It covers the five continents. It reaches its peak with the bringing together of the world’s athletes at the great sports festival‚ the Olympic Games. Its symbol is five interlaced rings. The goal of the Olympic Movement is to contribute to building a peaceful

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    Proposed Working Title 2012 Olympics and its impact on the hospitality industry of London. Research Background / Context On 6th July’ 2005 London was selected as the host city for the 2012 summer Olympic and Paralympics Games. The games is often labelled as the “greatest show on earth” which involves thousands of sports persons both men and women from around the globe aiming to reach the ultimate in sporting achievement. The Olympic Games will take place entirely in London‚ but the bid team had

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    The London Olympic Games held in 2012 was one of the largest investments and profit for the host country; “Success at Olympics produces an exceptional “symbolic profit” (Bourdieu‚ 1993) not only for individual athletes‚ but also for clubs‚ sports federations‚ sponsors andother related players. And‚ thereby‚ individual performances are likely to trigger a redistribution of for example‚ power‚ money‚ recruitment opportunities and TV broadcasting times in sports on a national and/or global scale” (Thiel

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    a) Social and cultural The staging of major sports events effects the host community in several ways. The most important is the so called “feel-good” factor created by the success reached in sports competition and the image created of the host city (Bowdin‚ et al. (2006) pp). This factor can even led to better motivation at the work place as stated in a study by the Hudson company: “Real-life accounts reveal that the sporting ‘feel good’ factor has a significant impact on the world of work: on

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    5/12/13 BBC News - India’s Olympic performance INDIA 13 August 2012 Last updated at 06:48 ET India’s Olympic performance India’s haul of six medals‚ including two silver and four bronze‚ is the country’s best performance to date at the Olympic games. Sports writer V Krishnaswamy looks into the future for team India and how to build on this success. The world it seems has taken the escalator‚ but Indians are still using the staircase. From 1996 to 2004‚ it was one at a time‚ then it be

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    An analysis of the global significance of the 2012 London Summer Olympics opening ceremony The 2012 London Summer Olympics Opening Ceremony (Hereafter LSOOC) was watched by 62‚000 spectators in the stadium and an estimated audience of one billion across all five continents‚ it was for a few hours the focal-point of the world. This essay will conclude that the live broadcast of this major-sporting media event has become economically significant; primarily as a result of the increasing

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    Hosting the Olympic Games

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    9/5/12 Is it Worth the Costs to Host the Summer Olympics? The Summer Olympic Games are some of the most prestigious‚ and most watched sporting events on the planet that are all mixed into one huge international event. With this prestige come the best athletes in the world‚ ranging from track and field and swimming‚ to table tennis and equestrian. All of these athletes come together every 4 years‚ to a city that is picked by the International Olympic Committee. To host all of the best athletes in

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    Olympic Games

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    -Collecting stamps 2. Games Hobbies -Video games -Card games -Board games 3. Sports & Healthy hobbies -Fishing -Soccer -Basket 2ball -Badminton 4. Performing arts hobbies -Singing -Dancing -Magic 5. Reading Hobbies -Newspapers -Books -Comics *Are hobbies important? Why? From the time we are little children we decided what amuses us and what does not. Also from an early age some of us start doing certain things more than others. Some of us like to play games‚ others like to

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    London Olympics 2012 London Olympics 2012 There are many advantages and disadvantages to London for hosting the Olympic Games. Advantages: Urban regeneration the East-end of London will be the main focus of the Olympic Zone‚ Stratford being host to a brand new 80‚000-seater Olympic Stadium. Housing One of the long-term benefits of the games is the provision of 5‚000 homes following the conversion of the Olympic Village after the games. However the cost of housing may increase as a result

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    London 2012 Research Paper

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    division it’s more of a case of unity. “The London 2012 Olympic Games delivered the biggest national television event since current measuring systems began‚ with 51.9m (90% of the UK population) watching at least 15 minutes of coverage. 24.2m (42% of the UK population) also watched at least 15 minutes of coverage on the BBC Red Button.” [London 2012 Olympics deliver record viewing figures for BBC]. The demonstration effect was utilised during the Olympics as the event promoted positive feelings about

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