Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data Pierre Chandon INSEAD J. Wesley Hutchinson Eric T. Bradlow University of Pennsylvania Scott H. Young Perception Research Services‚ Inc. Version: Chandon Hutchinson Bradlow Young chapter 06-30-06.doc Pierre Chandon is Assistant Professor of Marketing at INSEAD‚ Boulevard de Constance‚ 77300 Fontainebleau‚ France‚ Tel: +33 (0)1 60 72 49 87‚ Fax: +33 (0)1 60 74 61 84‚ email: pierre.chandon@insead.edu. J. Wesley
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The Effects of Home Computers on Educational Outcomes: Evidence from a Field Experiment with Community College Students forthcoming Economic Journal Robert W. Fairlie University of California‚ Santa Cruz rfairlie@ucsc.edu Rebecca A. London Stanford University rlondon@stanford.edu July 2011 We thank the Community Technology Foundation of California (ZeroDivide)‚ UCACCORD‚ and Computers for Classrooms‚ Inc. for funding. We thank Hardik Bhatt‚ Jesse Catlin‚ Eric Deveraux‚ Oliver
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Price discrimination in Broadway Theatre Phillip Leslie∗ A common thread in the theory literature on price discrimination has been the ambiguous welfare effects for consumers and the rise in profit for firms‚ relative to uniform pricing. In this study I resolve the ambiguity for consumers and quantify the benefit for a firm. A model of price discrimination is described which includes both second-degree and third-degree price discrimination. The model is designed to analyze ticket sales for a Broadway
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The short of it: Investor sentiment and anomalies by* Robert F. Stambaugh‚ Jianfeng Yu‚ and Yu Yuan November 3‚ 2011 Abstract This study explores the role of investor sentiment in a broad set of anomalies in cross-sectional stock returns. We consider a setting in which the presence of marketwide sentiment is combined with the argument that overpricing should be more prevalent than underpricing‚ due to short-sale impediments. Long-short strategies that exploit the anomalies exhibit profits
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CHILD LABOR AND SCHOOLING IN GHANA Sudharshan Canagarajah Harold Coulombe This paper is one of a series of background papers undertaken as part of a World Bank Economic and Sector Work (ESW) on Ghana: Labor Markets and Poverty. We acknowledge funding from Dutch and Canadian Trust funds. The findings‚ interpretations‚ and conclusions expressed in this paper are entirely those of the authors‚ and do not represent the views of the World Bank in any way. TABLE OF CONTENTS Pages Abstract
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WHY DO FIRMS GO PUBLIC? Forthcoming in the Oxford Handbook of Entrepreneurial Finance James C. Brau‚ PhD‚ CFA Professor of Finance Editor‚ Journal of Entrepreneurial Finance July 1‚ 2010 Department of Finance Marriott School Brigham Young University 640 Tanner Building Provo‚ Utah 84602 Phone: 801.318.7919 Fax: 801.422.0741 Electronic copy available at: http://ssrn.com/abstract=1649008 WHY DO FIRMS GO PUBLIC? Six months after he founded Netscape‚ Clark agitated for the company
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Coursework Header Sheet198734-147 | | Course | FINA1037: Dissertation (PG:ACC) | Course School/Level | BU/PG | Coursework | Dissertation | Assessment Weight | 100.00% | Tutor | J Mundy | Submission Deadline | 28/09/2012 | Coursework is receipted on the understanding that it is the student ’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the
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Pierre Chandon‚ Brian Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary
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UFR DE LANGUES‚ LITTERATURES ET CIVILISATIONS ETRANGERES CENTRE D‟ETUDES DU TOURISME ET DES INDUSTRIES DE L‟ACCUEIL UNIVERSITÉ DE TOULOUSE LE MIRAIL TAYLOR’S SCHOOL OF HOSPITALITY‚ TOURISM AND CULINARY ARTS Licence Géographie Management et Ingénierie des Industries du Tourisme Bachelor of Tourism Management and Engineering (Hons) Tourism Specialization (GEO) PROJET TUTORÉ Studying Abroad‚ Living Abroad‚ Case Study of Foreign Students in Malaysia Étude élaborée par Presented by
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How to write a report‚ essay‚ or thesis at the Institute of Transport and Logistics Studies HOW TO WRITE A REPORT‚ ESSAY‚ OR THESIS AT THE INSTITUTE OF TRANSPORT AND LOGISTICS STUDIES Requirements and guidelines for structure‚ layout‚ attachments‚ binding‚ referencing‚ and the issue of plagiarism JOHN ROSE Professor The Institute Of Transport and Logistics Studies The University of Sydney AND PETER STOPHER‚ Professor The Institute Of Transport and Logistics Studies The University
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