Kingfisher Airlines Marketing Strategies Kingfisher airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. Within the first six months of its launch‚ KFA managed to corner a 6% market share in the domestic air travel mark. KFA started its operation
Premium Chhatrapati Shivaji International Airport Indira Gandhi International Airport Chennai International Airport
Many organisations use marketing research to contribute to the development of their businesses because Market research can improve marketing strategies. Market research gives you concrete feedback regarding the product or service. You can use the information from market studies in your marketing strategy to define your target market‚ position your product‚ and price it appropriately. TOPSHOP is one of the world’s most internationally recognized fashion design talent schemes its part of the Arcadia
Premium Marketing Clothing
Executive Summary The development of information technology has caused the nature of logistics and supply chain management changing dramatically. Furthermore‚ the relationship between retailer and supplier changed as well due to the changing of retail exchanges. As retailers are going to gain much more business opportunities and reduce cost on supply chain‚ it has affected the supplier in somehow. According to the change‚ there are some issues cannot be ignored because of the importance of the
Premium Supply chain Supply chain management Logistics
information technology COSCO noticed the importance of information technology among global shipping and modern logistics‚ so it used lots of time and money in research and development of IT. COSCO Network Ltd. of COSCO Group provided software development‚ e-commerce services‚ data center management‚ etc. hence to become an international first class high tech enterprise in Chinas shipping and logistics industries. Company size COSCO owns and controls over 800 modern merchant vessels with a total tonnage of
Premium Containerization Cargo
Assignment 1. There are five logistics/supply chain stories in the video. Suggest an appropriate title that you would give to each story. (10 marks) FarEastFlora- “Delivering love to the one’s we love” Transporting the animals- “Sizing up the Sheep” WLNA- “Keeping it cool on this Sunny Island” NTUC supply chain- “Right product‚ right quantity‚ at the right time!” Keppel Logistics- “The life and benefits of logisticians” 2. What type of logistics does each story belong to? (10 marks)
Premium Supply chain management Supply chain Customer relationship management
Final exam logistics 1.) Ikea case: (the 3 main topics) a. Competition between suppliers The structure of Ikeas logistic creates a high competition between their suppliers. It is because Ikea is subdivided into (many) Trading Areas‚ which compete for the commissions the headquarters of Ikea (Ikea of Sweden) gives. Each Trading Area tries to find the best thus cheapest solution for producing and delivering a product‚ so each of them negotiate with their suppliers and make an offer to the headquater
Premium Logistics Supply chain management Supply chain
Current Technologies‚ Research direction and design of Safety and Impact for Human-Machine Interface Chan Wei-How UTAR Complex‚ Jalan Genting Kelang‚ 53300 Setapak‚ Kuala Lumpur. ronaldcwh@1utar.my Abstract In this paper‚ I am going to discuss about the current trend of technologies used and the research direction‚ as well as the design safety and impact for the Human-Machine Interface (HMI) on 4 different topics which are touch based‚ optic based‚ acoustic based technology and
Premium User interface
MSOR/OPMT/MKMR 475: Supply Chain Logistics (Fall 2013) (Homework #6) Due: November 20th‚ 2014 This is a group assignment. Each group need to submit one (hard copy) of the report in class on November 20th. Problem 1 (20 Points): Two plants are to serve three market points through one or two warehouses. Volume flowing either to or from each point‚ and the associated transportation rates and location are given as follows: Point No Point i X-coordinate Y-coordinate Volume Vi (cwt.) Transportation
Premium Supply chain management Logistics Transport
BMGT 372 - INTRODUCTION TO LOGISTICS AND SUPPLY CHAIN MANAGEMENT CASE 2 QUESTIONS AND POINT VALUES ALTERNATIVE DISTRIBUTION FOR SSI The following questions are intended to guide your analysis‚ but please be sure to adhere to the strategic and technical guidelines regarding formatting (see the example memo provided for you). The point values for each question are also provided‚ to make clear how the case will be graded. The case is worth 10 points total‚ or 10% of the final grade for the
Premium Retailing Sales Supply chain management
system and arranged them in a continuous system for manufacturing the Model T automobile. After World War II‚ Taiichi Ohno at Toyota Motor Company recognized the benefits of this system and began to incorporate the Ford production system into an approach called the Toyota Production System (TPS)‚ a system even better than Ford’s at doing it right the first time by applying continuous problem solving by every employee to make the system ever stronger. In the decades that have followed‚ Toyota has diligently
Premium Toyota Production System Kaizen