Niche marketing is a concept that engages a specific target market; youth from 18 to 30 is a specific market segment. Appealing to this niche market varies depending on many factors: available activities‚ affordability‚ location‚ benefits‚ and popularity. The younger generation is a continuously growing market that has huge potential to integrate with the hospitality industry. It is apparent when observing how the hospitality industry focuses on appealing to the younger generation that this is an
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Abstract As we know‚ 2014 is the year of “Visit Malaysia” for our country. “Visit Malaysia” is the nation biggest and grandest tourism celebration with Malaysia Truly Asia’s endless wonders of event‚ festivals and activities all-year round. Visit Malaysia Year (VMY) was first launched in 1990 with theme “Fascinating Malaysia‚ Year of Festival”. The campaign was a huge success with Malaysia charting 7.4 million in tourist arrivals compared to 4.8 million in 1989. To enable tourist recognize Malaysia
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Tourism is an industry that gives people the opportunity to explore and discover different cultures and many different countries. People are able to view attractions‚ dabble in local cuisine and experience life in a different country. Tourism is an industry that is rapidly growing as more and more people are traveling abroad. People have a genuine interest in learning about new cultures and experiencing all that a country has to offer. More countries are moving closer to globalization and this in
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Challenges of Hong Kong Luxury Hotels Facing Nowadays Hong Kong‚ as a Special Administrative Region of China‚ is a popular destination for travelers from Mainland China and also other countries (Tasci‚ & Denizci‚ 2010). Tourism is one of the pillar industries of Hong Kong’s economy‚ and has made significant contribution in recent decades. One of the main elements of this rapidly growing industry is the hotel industry‚ which is also flourishing in Hong Kong with plenty of hotels for visitors. However
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Waterfront Mactan Casino Hotel‚ Inc. (WMCHI) ANALYSIS OF FINANCIAL PERFORMANCE Profitability Analysis 2008 0.084266313 0.046495453 0.009816935 0.027953925 2007 0.115098173 0.042234313 0.018062622 0.054801237 Profitability Analysis Return on sales Return On Assets Return On Equity WMCHI’s net income for 2008 improved by .004 points‚ but reflected a 50% decline on its ability to use its assets as a source of revenue. Moreover‚ because of the company’s heavy reliance on borrowings from financial
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INDIVIDUAL ASSIGNMENT 2 NAME: ERWIN CHOE STUDENT ID: HS 101449 MODULE: APPLIED RESEARCH METHODS LECTURER: DR. FREDERICK HALCON Table of Contents Chapter 1: Research Problem 1.1 Introduction and Background3 1.2 Statement of the problem 4 1.3 Statement of Research Objective5 1.4 Conceptual Framework6 1.5 Research Hypotheses7 1.6 Significance of the Study and Research Value8 1.7 Scope and Limitations9 Chapter 2: Review of Related Literature and Studies..................10 Chapter
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it means A house where paying guests are provided with meals and lodging.a private house in which accommodation and meals are provided for paying guestsAustral a house for boarders at a school.Formerly boarders would typically share washing‚ breakfast and dining facilities; in recent years it has become common for each room to have its own washing and toilet facilities. Such boarding houses were often found in English seaside towns (for holidaymakers) and college towns (for students). It was common
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Chapter 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTIONS Hotel and Restaurant Management is the one of the growing sector in terms of hospitality. Today’s world is the booming of technological industry. Hospitality management is an important pillar in almost every country’s economy. The emergence of the word ‘hospitality’ is to describe hotel and catering activities. Hospitality creates an impression of hosting and hospitableness‚ which prioritizes guest experiences. Hospitality also suggests
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A study of current technology utilised within Luxury hotels in Manchester UK? Aim A critical evaluation of current and innovative technology as an operational driver for business within luxury hotels in Manchester Objectives 1. To define technology and examine the use of innovative technology within luxury hotels. 2. To critically assess the importance of technology as a key concept for business operations within luxury hotels. 3. To identify the extent to which technology is utilised within
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Company Information It is all in the name and “Legacy Hotels” is the name and objective of Legacy Hotels Group which was launched by Datuk Yong Hen Young in November 2011. Datuk Yong‚ has spent many years working within the hospitality industry holding both management and executive positions. He has an extensive range of experience in delivering and managing hotels to achieve the highest standards of service to both domestic and foreign tourists. Datuk Yong Hen Young A visionary who worked
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