Question 32. Define a new product and new product development process. Companies that excel at developing and managing new products reap big rewards. New products are the lifeblood of the company. A new product is a product: • That opens an entirely new market. • That adapts and replaces an existing product. • That significantly broadens the market for an existing product. • An old product introduced in a new market. • An old product packaged in a different way
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Introduction On 9 August 1995‚ Netscape Communications Corporation went public with an IPO of 5 million shares priced at $28 per share. In an extraordinary day of trading‚ the company’s newly issued shares soared to $73 by mid-day before closing at $54 - a nearly 100% increase in value in a single day of trading. 1. Does the Netscape need to go public to satisfy its capital needs? What would you estimate might be the magnitude of its capital needs over the next 3 to 5 years? Going public is
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Product Planning and Standardization Product * Something produced through labor‚ thought and growth. * It is simply a set of tangible physical and chemical attributes assembled in an identifiable form. New Product * It can be a replacement product for some but imitative to the other. Classification of New Product 1. Innovative Product * These product were created upon realization of an unanswered need in the market which has not been fulfilled by any substitutes.
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Case 1 – Netscape Initial Public Offering Course: Corporate Finance Date: 09-02-2015 Suzanne Groen Nikki Krayenoord Zhenni Hu Juliette van der Werf 10003288 10872043 10824286 6165796 1 Netscape Communication Corporation Netscape Communication Corporation is a software company founded in April 1994 by Marc Andreessen (co-founder of Mosaic) and Jim Clark (founder of Silicon Graphics). Their mission was to provide open software that connects information and people over the Internet and Intranet
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Chapter 8 - Product Planning and Development • Study by PricewaterhouseCoopers o ½ of plausible business ideas come from the customers‚ competitors‚ and suppliers o Imaginatik- created a technology based program that creates ideas but can help in deciding if they will work or not. ▪ Electronic suggestion box that allows people to discuss and analyze in the program o Important points: ▪ Ever company needs to develop new products to stay
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The question in the case is whether Kim should spend the fresh (2nd round) VC financing in Marketing and scale up the business or should focus the resources on fine tuning the existing product. Our recommendation is that the company should allocate around 70% of $4mn in marketing spend and 30% in product development and fine tuning the existing one. This recommendation is primarily based on the fact that the company should maximize the first mover advantage and develop barriers to entry by reducing
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IDEO Product Development David Kelley of David Kelley Design merged with ID Two‚ led by Bill Moggridge and Matrix‚ started by Mike Nuttall to start IDEO in 1991. IDEO comes from a Greek word meaning “idea” which was chosen Bill Moggridge. The merger brought IDEO into diverse markets such as automotive‚ medical‚ and computing. IDEO had contributed to the design of thousands of new products and along the way it became the largest award-winning design firm in the world. Some of the successful
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with Swatches US Swatch sales were faltering 1991 Partnership with Siemens to introduce cordless phone 1994 Formation of MCC 1998 Smart Car was launched Oct. SIT was launched ? hits on Swatch homepage was 13M/mo. II. CASE PROBLEM How can Swatch Internet Time become a tool for brand enhancement and brand awareness for The Swatch Group? III. ANALYSIS The Swatch Group Competitive Environment · Timex held 30.6% of the U.S. watch market in 1998‚ compared to Swatch?s 1.6%. Other Swatch Group brands held
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2: Netscape’s IPO February 17‚ 2015 Executive Summary Netscape was founded in 1994 and it provided internet applications for communications and commerce. In 1995‚ Netscape decided to raise capital by initial public offering. Although initial price for shares was at first $14‚ underwriters suggested increase the price to $28 one day prior to the initial public offering. The board of Netscape was not sure of the high price and fell in dilemma because the firm didn’t have a
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The web is a strange place The internet is an interesting place‚ one can find all manner of information‚ be entertainment all day‚ every hour‚ seven days a week‚ it allows us to connect with relatives or strangers all around the world‚ and it’s slowly damaging us. An author by the name of William Gibson wrote an article titled “The Net is a Waste of Time” published on July 14‚ 1996 in The New York Times; in the article William Gibson argues that soon the internet will be boring‚ used only for work
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