Contents 1. Introduction 2 2. Industry Analysis 3 2.1 Industry Background 3 2.2 PEST (EL) analysis 4 2.2.1 Political 4 2.2.2 Economic 5 2.2.3 Social-Cultural 8 2.2.4 Technological 10 2.2.5 Environmental 11 2.2.6 Legal 11 2.3 Summary of the PESTEL analysis 11 3. Porter’s Five Forces on retail banking industry. 12 3.1 Rivalry among Existing Companies 13 3.2 Entry barrier 14 3.3 Supplier power 16 3.4 Buyer power 17 3.5 Availability of Substitute products 19 3.6
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EXECUTIVE SUMMARY Retailing is the process that involves of selling goods or services directly to end consumer for personal‚ non business use (Kotler‚ 2010). A retailer or retail store is an enterprise where they make volume majorly from retailing. Any firm selling its goods or services to the end consumers- whether it is manufacturer‚ wholesaler‚ or retailer- is said to be retailing. It doesn’t matter how the goods or services are sold (may be by person‚ through mail‚ telephone) or where (from
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REVIEW OF LITERATURE REVIEW OF LITERATURE INTRODUCTION Marketing by service industries are yet to gain momentum‚ especially when it comes to marketing by comniercial banks. In India‚ the liberalization of the financial sector has impelled all the players to redefine what business they are in and strategically think how to stay ahead in the existing business. Marketing orientation of banks is imperative for survival and success. EARLIER STUDIES Marketing of financial
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Brochure More information from http://www.researchandmarkets.com/reports/541244/ Analyzing the Indian Retail Industry Description: The globalization of the Indian Economy has brought forward a change in the Indian consumerism psyche with the consumer becoming more aware of his/her value of money strength and their economic purchasing power becoming more evident than in the previous generations. The concept of product quality and service delivery which were earlier not very engraved in the consumer
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Ethics in Retail Industry Name: Ratul Kumar Sarkar Registration Number: 4033/19 Indian Institute of Management Calcutta Mail - Proposal on assignment in ... https://mail.google.com/mail/u/0/?ui=2&ik=4f81452ae6&view=pt&q=san... Ratul Kumar Sarkar Proposal on assignment in Business Ethics 2 messages Ratul Kumar Sarkar To: sanjana_tta@iimcal.ac.in Cc: ranjanm@iimcal.ac.in Name: Ratul Kumar Sarkar Reg No: 4033/19 Section: B Project type: Individual Project Title: Ethics in Retail Industry Scope:
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hectic lifestyles‚ timesaving products are increasingly in demand. Perhaps one of the most obvious examples is fast food. Today the demand for the‚ hectic lifestyles‚ timesaving products are increasingly. Obliviously one of the example is Fast Food Industry. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982‚ there is growth rate in consumer spending at fast food. The consumers spent at fast
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| Retail Industry 2012 | CBE Marketing | | | Submitted byAbhijit Joshi (74)Yogesh Marakani (87)Mohil Shrivastava (91)Monish Nikam (103)Priyesh Tugnawat (114)Puneet Bhardwaj (115)Raghvendra K V (117)Rahul Singh (119)Visheta K (176) | INDEX Sr. No | Title | Page No. | 1 | Executive Summary | 2 | 2 | Introduction | 3 | 3 | Facts about the industry | 5 | 4 | Regulations in Retail Industry | 9 | 5 | Retail Industry market | 13 | 6 | Industry Outlook | 15 | | References
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Module 7 Research Paper Table of Contents History of Retail Industry ............................................................................................................3 Corporate Stakeholders ...............................................................................................................5 Role of Retail Industry in its social‚ economic‚ and political setting……….............................5 Domestic and International Ethics.............................
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researchandmarkets.com/reports/585710/ Retail Industry in India - Porter’s Five Forces Strategy Analysis Description: Huge population‚ increasing per-capita income and changing consumer habits - all these developments have culminated in the booming of the retail sector in India. The majority of retail sales take place through the unorganized sector‚ which is stores that are popularly known as the kirana‚ or the mom-and-pop-up stores. The organized retail sector that constitutes highly organized
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Abstract The current economic environment‚ shifting consumer preferences‚ and technology advances have aggressively increased competition in the Retail Industry. Companies have been forced to reevaluate strategies‚ appearance‚ and overall brand to stay competitive. This paper aims to evaluate reasons companies choose to rebrand‚ the process of rebranding‚ and the impact it has on the company. The author presents JC Penney and its failed attempts in rebranding. The paper examines the rebranding
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