Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately
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Literature Review on Marketing This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix
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LITERATURE REVIEW Table of Contents Page • Marketing as a management Function 3 • Integration of marketing Function 7 • Changes in Business Environment 10 • Marketing Challenges 15 • Bibliography 21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning‚ organizing‚ leading and controlling (POLC). These four functions are necessary for the achievement
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Digital Story Telling Literature Review Introduction The use of technology has become very predominant in the teaching of literacy skills. For a time there was some trepidation in incorporating technology into teaching literacy as educators felt that it may actually hinder the development of language and literacy (Rosen & Bloom‚ 2006). The use of computer technology in teaching literacy is now common practice. In order to prepare students to be literate in a changing world‚ the definition
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recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the true potential of internet and the idea of Internet marketing evolved. Smith and Chaffey (2005) give a short and basic definition of Internet marketing as “Achieving marketing objectives through use of electronic communication technology”. According to Hoge (1993)‚ Internet marketing is the
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Research Methodology Research Topic: “Digital Marketing” Presented by: Maie Mesbah Introduction Internet‚ technology and mobile has changed our world * To reach an audience of 50m took: Radio 50 years TV 30 years Internet 4 years iPod 3 years Twitter 2 years * We’re now always on‚ better connected‚ informed! * We’re now used to FREE and OPEN * Users assist in both rise and fall of mass reach in short * Timeframe‚ Power to the people. We’ve become
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Planning Template 1 Introduction Digital marketing strategy Day 1: PLAN Day 2: REACH Contents Introduction.............................................................................................. 4 Day 3: ACT Welcome................................................................................................................................4 Some general advice to keep in mind when planning............................................................5 Creating a
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Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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Digital Marketing A brief report on how digital technology is changing consumer buying behavior in Ireland – December 2012 1 Integrated Marketing in the Digital Age The ways in which companies are connecting with their customers has changed
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How SMEs can increase Sales without adding Manpower? iSaptarshi Technologies This Training would equip you with Digital Marketing tools that will increase your customer reach & coverage. Workshop on Digital Marketing Tools & Strategies for SMEs Friday‚ 14th November 2014 10:00 AM to 5:30 PM How to plan an effective Digital Marketing campaign by yourself? www.isaptarishi.in / 99104 97673 Venue: Niesbud‚ A-23‚ Sector 62 Institutional Area‚ Noida (Scan the QR Code to
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