Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels
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market. This is because of the company-centric approach of the organizations and where the organizational perspective of successes and failures are top priority. “Marketing Myopia” was a title of an article which was published in the Harvard Business Review. The author of the article is Theodore Levitt who was a lecturer of business administration at the Harvard Business School. The article overwhelmingly influenced a number entrepreneurs‚ and marketing specialists. What is marketing? Marketing is
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their own food or head down to food establishments and restaurants would be an example of such an establishment. A restaurant‚ by a report from V.M Patel Institute of Management (2006) is defined as “an establishment that serves prepared food and beverages to be consumed on the premises.” Restaurants are aplenty all over the world‚ with streets being dedicated just for them. Competition within the restaurant industry is high‚ with restaurants like Elbulli‚ a Michelin 3-star eatery becoming so well
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Tyann Peres An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy Team Aces came to an agreement and decided to conduct an operational analysis of various Subway Restaurants throughout the Houston and Katy area. Each team member was charged with the task of visiting a Subway location near their residence. This way each
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Review of China Buffet Restaurant I am a food lover‚ and I enjoyed eating in a Chinese restaurant. I tried different restaurants in our place‚ but what interests me most is the China Buffet Restaurant. China Buffet is located at Madison Avenue at the heart of Mankato‚ one of the biggest cities in Minnesota. The restaurant has a seating capacity of approximately 100 people. They have several food stations. Although the name China Buffet speaks for itself‚ their food stations consist of American
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Review of Tucanos Brazilian Grill Tired of the same Mexican and New Mexican food restaurants you find in the Albuquerque area? Well look no more; your search for new food experience is done. Tucanos Brazilian Grill is here to fulfill those cravings‚ with their great selection of meat‚ huge salad bar‚ and great Brazilian atmosphere; is a great chance to experience a little bit of Brazil right here in Albuquerque. In this modern restaurant‚ an entertaining and filling “Rodizio” style buffet and service
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Restaurant Review Last Monday I’ve been at a great Argentinian Style Steak House called “The Knife.” It is located at 602 E. Hallandale Beach Blvd. Hallandale‚ FL 33009. This is more than a traditional “All-you-can-eat” restaurant. The thing that sets it apart from the rest is the Argentinian-style cuts of meat‚ charcoal grilled in the traditional way. It allows each customer to unlimited choices of what he or she wishes to eat‚ and the choice of dessert with a beverage is also included in the
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Restaurant Review It was rainy‚ crowded and loud at the entrance‚ the smell of cigarette and rum filled the air of the lobby area. It was Saturday night at the T.G.I.F in San Francisco‚ the Giant’s were playing so the place was packed and fans were being loud. The restaurant is located on a corner nearby Pier 39 and it almost has an Aspen look to it. The building itself is made of bricks with big colorful windows and huge cherry finished wooden doors with brass handles. Inside
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Subway’s Promotional Methods Subway‚ the largest franchise in the world‚ uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries‚ this is the easiest way for Subway to target their products. They announce their promotions using TV ads‚ radio ads‚ newspapers‚ and online ads. Subway also uses publicity as a form of advertising. Jared Fogle‚ Billy Blanks‚ and Michael Phelps are all great examples
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nice dinner. There are many restaurants in my hometown of Charlotte‚ North Carolina to choose from‚ but there is one in particular where I love to spend my hard earned money. Firebirds Wood Fired Grill located at Northlake Mall Dr. has become my new favorite place to dine for dinner on the weekends. Firebirds have the three qualities I look for when I visit a restaurant for the first time: great ambiance‚ excellent service and good food. The atmosphere of a restaurant sets the mood for any dining
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