Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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Chapter 3: Literature Review Supporting The Child One of my primary focuses was to find out how different literatures dealt with Dyslexia and how best to support the child. Dyslexia can be described from a number of different perspectives as we see in Ball et al (2007) who explain that it can be “how one learns (Cognition)‚ what parts of the brain are involved (neurology)‚ what genes are involved (genetics) and behaviour (p14). Their book entitled ‘Dyslexia: An Irish perspective’ is very relevant
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ASSESSMENT OF THE EFFECTS OF PERFORMANCE MANAGEMENT PRACTICES ON PROVISION OF FINANCIAL SERVICES BY SAVINGS AND CREDIT COOPERATIVE SOCIETIES: A CASE OF GUSII MWALIMU SACCO‚ KISII CENTRAL DISTRICT‚ KENYA A. Onsase1‚ C. Okioga2‚ D. K. Okwena3 and A. N. Ondieki4 1 Bondo University College‚ Bondo‚ Kenya 2 Kisii University College‚ Kisii‚ Kenya 3 Jomo kenyatta University of Agriculture and Technology‚ Nairobi‚ Kenya 4 Gusii Mwalimu SACCO‚ Kisii‚ Kenya Abstract Gusii Mwalimu SACCO Society
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customer services from effective leadership. This paper will review
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Literature Review LIME Grenada Ltd is a well established company that has been in operation since 1989 on the island of Grenada. Currently‚ LIME Grenada serves a customer base of over 109‚000 residents‚ excluding the large number of visitors to its shores. This company has a significant role to play in bringing the telecommunication services to the nationals of Grenada. They are referred to as the market leader in fixed-line services and broadband services in the state of Grenada. As a result‚ this
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Chapter 2 REVIEW OF RELATED LITERATURE Today‚ any medical uniform consisting of a short-sleeve shirt and pants is known as "scrubs". Scrubs worn in surgery are almost always colored solid light green‚ light blue or a light green-blue shade. Everyone may not wonder why the color of the scrub suit is color green or blue. Colors have symbolism in our life; it has an effect to our personality‚ mood and performances. Originally‚ operating room attire was white to emphasize cleanliness. However‚ the
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In the study of literature it is very important that you know exactly what you are reading and that you completely understand the meaning behind the stories‚ poems‚ or plays. When reading the stories you must fully be able to apply many different analogical structures and also different literature theories to them. When reading the stories about lovers and marriage that are going to be listed in my final paper here‚ you can truly see how they give many great examples of all the things you need to
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Introduction EQUITY SHARES DEFINITION Securities representing equity ownership in a corporation‚ providing voting rights‚ and entitling the holder to a share of the company’s success through dividends and/or capital appreciation. In the event of liquidation‚ common shareholders have rights to a company’s assets only after bondholders‚ other debt holders‚ and preferred shareholders have been satisfied. Typically‚ common shareholders receive one vote per share to elect the company’s
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TEEN CHOICES LITERATURE REVIEW- ADDICTION INDEX Section 1: Introduction................................................................................................................pg 3 Section 2: Descent into addiction...............................................................................................pg 4 Section 3: Turning Point.............................................................................................................pg 5 Section 4: Rehabilitation...........
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If there are images in this attachment‚ they will not be displayed. Download the original attachment Economic impact of immigration to Canada Literature Review According to Li‚ (2003)‚ “Immigration is an international issue that involves the migration of people from one country to another on a permanent basis” (Li 2003‚ p. 1). The major factors which would influence a person to immigrate include family planning and the role of government policies‚ the desire for better wages and economic
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