Supply Chain Management Chapter 15 Pricing and Revenue Management in the Supply Chain Lecturer: Wilmer Jorge © 2007 Pearson Education 15-1 Outline The Role of Revenue Management in the Supply Chain Revenue Management for Multiple Customer Segments Revenue Management for Perishable Assets Revenue Management for Seasonable Demand Revenue Management for Bulk and Spot Customers Using Revenue Management in Practice Summary of Learning Objectives © 2007 Pearson Education 15-2 The Role
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Faster response to changing business needs through end-to-end visibility into supply chain operations This implementation won the award for innovation by the US Supply Chain Council (SCC) SCC‚ a renowned global nonprofit organization‚ has established the supply chain world’s most widely accepted framework for evaluating and comparing supply chain activities and their performance - the Supply Chain Operations Reference (SCOR®) model. SITUATION Lack of consistent metrics‚ & reporting rules
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INTEGRATING THE SUPPLY CHAIN Case Study - Friedland Timbers co. Johann Klassen is the Managing Director of Friedland Timbers co. which makes specialised wood products for the construction industry. He has recently been worried by late deliveries to some important customers. The industry is very competitive‚ and Johann knows that customers will go to other suppliers if he cannot guarantee deliveries. The marketing manager is particularly upset because he has worked with these customers for a
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seasons would have already gone by and the supplies manufactured would be out of season. The company would have also missed the two or three style seasons that have already gone by. The only way to resolve this issue is to reduce the lead time by 15 weeks to being only 3 weeks lead time. To the left is a chart of the flows of product‚ information‚ and financial settlements between Miliken‚ apparel shops design & manufacture apparel‚ department store chain headquarters & distribution centers‚ and
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faster than the competition will improve a company’s competitive position. To remain competitive‚ companies must seek new solutions to important Supply Chain Management issues such as modal analysis‚ supply chain management‚ load planning‚ route planning and distribution network design. Companies must face corporate challenges that impact Supply Chain Management such as reengineering globalisation and outsourcing. Why is it so important for companies to get products to their customers quickly
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1. Amazon.com‚ Peapod‚ Dell‚ and many furniture manufacturers use push-pull supply chain strategies. Describe how each of these companies takes advantage of the risk-pooling concept. To better understand the strategies used by the three (3) companies and furniture manufacturers‚ the definition of Push or Pull is established below: Push Strategies – when the manufacturer uses its sales force and trade promotion money to induce intermediaries to carry‚ promote‚ and sell the product to end users.
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Chapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope True/False 1. A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: Difficulty: Easy 2. The value chain emphasizes the close relationship between all the functional strategies within a company. Answer: Difficulty: Moderate 3. A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its
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acquisition process. (need to advertisement‚but competitive is very differcult) l. Ensure supply continuity. (if competitive bidding‚ price high‚ supplier will leave) 4. When compared with single sourcing‚ multiple sourcing -> (lower risk)has the advantage of: dual and cross also double supplier‚ -dual is 2 different supplier to support same product. Cross is the supplier supply A‚ also need to supply B at the same time. m. spreading risk. n. volume leveraging. o. lower
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sell and deliver goods and services to a first tier supplier. An automobile company could have a second tier supplier that would supply materials or parts to another company which would then supply materials or parts to another company which would then supply them to the manufacturer. A real world example of a second-tier supplier is “Wisconsin Aluminium” which supplies aluminium fuel filter housing to Mechanical Devices Company. Mechanical Devices uses the fuel filter housing on an engine component
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January 2006 The 11 Greatest Supply Chain Disasters Introduction Many of us rightly take pride in the growing recognition role of supply chain both within companies and in the public markets. An increasing number of companies cite supply chain initiatives and prowess in annual reports and meetings with financial analysts. But of course the opposite effect must then also occur – supply chain snafus are increasingly cited by CEOs and CFOs to explain poor financial performance. Which
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