Porter’s five forces Michael E. Porter claimed that there are five competitive forces which can shape every industry by identify and analysis those five forces(appendix) and thus determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set
Premium Airline Low-cost carrier Kuala Lumpur
CHAPTER ONE BACKGROUND TO THE STUDY The environment in which the fashion industry operates the world over has become turbulent‚ unpredictable and therefore‚ difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence‚ the world’s cultures are changing fashion constantly. Also‚ social‚ economic‚ political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot
Premium Clothing Fashion design Marketing
Air travel in the 60’s was a thing of glamour and it was for the privileged few. It has come a long way since the “Jet set” days of the 60’s. Though air travel has considerably changed in terms of people who fly‚ airport infrastructure and inflight services‚ what with the economic downturn‚ cost cuts and never ending terrorism‚ flying is not what it used to be. Because of the exclusivity of air travel in the 60’s‚ tickets were very expensive‚ so only the rich and famous could afford it. In other
Premium Aircraft Airline Southwest Airlines
The Global Car Industry Facing Recession and a Credit Crisis Case study Reference no 309-032-1 This case was written by Nick S Potter‚ Birmingham Business School‚ University of Birmingham. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. © 2009‚ Birmingham Business School‚ University of Birmingham. No part of this publication may be copied
Premium Automotive industry Volkswagen Group General Motors
The car industry environment is very complex due to the large number of product markets‚ buyers‚ suppliers and customers‚ which spread across the globe. As such‚ it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence‚ this report analyzes some of the political‚ economic‚ socio-cultural and technological trends‚ key to understanding their impact on the industry‚ with particular reference to the Western European market. First
Premium Automotive industry Renault BMW
rather than hit any target that is actually instructed to take out. These small traits however‚ when compared to his larger‚ more significant actions‚ hardly make him a “coward.” One must not forget that Yossarian started his ventures in the Air Force with just as much bravery and enthusiasm as anyone else. “Yossarian came in carefully on his second bomb run because he was brave then.” (Heller 146) This was changed after causing the death of one of his friends‚ Kraft‚ and Kraft’s entire flight
Premium United States Air Force Yossarian Catch-22
FOUNDATION DEGREE IN TRAVEL & TOURISM MODULE: FTH 104 TRAVEL ‚TOURISM AND HOSPITALITY ENVIRONMENT ESSAY 1.Introduction The tourism‚ travel and hospitality industry is a complicated subject. The situation and the related information will be improved and changed through various issues and diversification of the worlds. Why people wan to go to travel? What motivated people have a trip? Where people want to spend time to visit? What kind of tour routes more popular? What the services and facilities
Premium Tourism Vertical integration World Tourism Organization
Introduction For this task the author will be discussing the factors which influence the travel and tourism industry and defining the marketing mix. Marketing; The term marketing is a complex management tool and can be defined many ways. Marketing can be defined as being all about getting the right products to the right customer at the right time; in general the term marketing is the action or business of promoting and selling products and services. Marketing is based on thinking about
Premium Marketing
ABSTRACT ExxonMobil Corporation‚ one of the biggest Petroleum and Petro-Chemical companies in the world. They achieve superior results in regards to operations and financially. They also adhere to business conduct in a higher standard. In this assignment‚ we will discuss two things. First we will see how the macro-environment has influenced its marketing decision-making. Secondly‚ we will see how the marketing mix used by the strategists helps to gain competitive advantage over its competitors
Premium Standard Oil Petroleum
The following report is in regards to an Air Force introductory course in electronics. This report will aim to identify how the current text based method of training compares to the proposed computer-assisted method of training. The data for this report has been collected from a new entering class of 122 students‚ of which‚ half were assigned to the current‚ and half the proposed computer-assisted method of instruction. The students’ completion time for the course was then recorded in hours.
Premium Statistical hypothesis testing Variance Null hypothesis