Lahoz Adrià Sospedra LinkedIn: Introduction and Mission Social network to build a professional identity online‚ stay in touch with colleagues‚ discover professional opportunities‚ business deals... 24 languages More than 6‚800 employees Offices in 30 cities around the world 347 million members Mission: connecting professionals from all over the world in order to enhance their productivity and success. LinkedIn: Environment Analysis PESTEL Analysis LinkedIn: Industry Analysis Porter’s
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CASE STUDY: LINKEDIN CORPORATION The purpose of this case study is to analyze and forecast LinkedIn’s enterprise value based on market multiples. The primary multiple used for this valuation is EV to EBITDA and Revenue. Other multiples selected are market capitalization by net income. IPO OFFERING LinkedIn seed capital came from a combination of financing channels‚ Series A Preferred Stock and Series B venture capitalist firms and investors. Beneficial ownership and voting privileges are divided
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colleagues. The professional networking site LinkedIn even allows users to request introductions to business people who are known to their contacts. The potential of this enhanced connectivity is huge; whereas once you would be left sifting through business cards after a networking event‚ trying to remember details about each person‚ you can now easily look up a connection’s credentials and business interests on their social media profile. LinkedIn is a particularly valuable business tool; over
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also using TV ads and other media to reach new target population. 2. LinkedIn 8 million users in India LinkedIn is a social networking site which provides professionals a platform to network‚ share ideas and information. LinkedIn is the world’s most popular professional networking site in the world and second most popular in India. It is also one of the most visited sites in the country according to Alexa. In India‚ LinkedIn got the second most used professional social networking site based on
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as remaining in contact with friends‚ meeting new people‚ providing educational benefits and more. (Jansson‚ 2010) Don’t you have a job? If you are jobless then there is a solution for that. Social networking sites help us to find jobs. Facebook‚ LinkedIn‚ and Multiply are just examples of social networking that would
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more current issue is that social media has changed the way we organise our social and professional calendars and the way in which we correspond with others‚ both business and non-business. The continuing growth of social networks such as MySpace‚ LinkedIn‚ Facebook etc. has significant ramifications for employers. In the ever advancing information age‚ social networks have become the newest tool of the HR manager. But just how useful can they really be to a HR manager? It is important to note that
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Social Media Monetization Twitter‚ Linked In‚ Facebook‚ My Space are great sites‚ but how can you monetize and productize these new innovations. The goal of social media is to turn customers into a volunteer marketing army. Social media creates kinship between companies and customers‚ and kinship equals purchase intent. Facebook‚ Twitter and MySpace are superb social networking websites to utilize to generate network marketing demands. They have a plethora of features and tools for anyone to leverage
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Despite triumphing over its competitors and hosting over 5 million people on its network‚ LinkedIn has little revenue to show for its success or to sustain long-term operations. CEO Reid Hoffman and Vice President of Marketing Konstantin Guericke must decide on and implement a plan that will be effective in generating revenue by October 2006 to ensure success in its next round of venture-capital funding. They can either introduce a bundle of eight services for a monthly charge of $15 while maintaining
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organization can benefit from social media sites because they allow organizations to maintain and develop relationships with clients as well as organization similar to them. LinkedIn is a great resource of social media that can help a human service organization network with other organization within their community as well as worldwide. LinkedIn is a social media site that various businesses‚ organizations‚ and business professional use to stay connected. This site offers many resources that allow business
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(Narvey‚ 2009). Examples of social media include Facebook‚ LinkedIn‚ MySpace‚ Twitter‚ and Second Life. While there are design differences between these sites‚ the basic components are the same (Smith‚ 2010). LinkedIn and Facebook‚ however‚ stand out as recruiting tools since they both include job-posting features for recruiters. Facebook and LinkedIn are most popular among young professionals. In a study conducted on 430 employees‚ LinkedIn and Facebook use is
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