Task: 1) Pick a brand (consumer goods categories including services) and gather all its marketing communication materials‚ and evaluate how effectively the brand has mixed and matched marketing communications (see Chapter 6). 2) Based on your understanding of the role of social media and other new forms of marketing communications‚ develop an interative brand-consumer communication program or campaign (refer to Chapter 5‚ Chapter 6‚ and Chapter 7) Length of the report (choose either Word or PPT
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Sex Sells: Victoria’s Secret In this paper‚ we will be discussing the ways in which Victoria’s Secret uses sex appeal in their advertising campaigns. Victoria’s Secret is the largest American retailer of lingerie founded by Roy Raymond‚ on June 12 1977. Victoria’s Secret grossed $5000 in its first year of business‚ and in 2012 sales were $6.12 billion. Victoria’s Secret is known for its catalogues and annual fashion shows: The Victoria’s Secret Fashion Show. Their catalogues now
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Hong Kong Baptist University Bachelor of Commerce in Marketing Global Marketing Victoria’s Secret in China Prepared by: Lai Tin Long‚ Stanley Lau Wan Fung‚ Jason Lam Ka Kit‚ Ian Cham Im Fan‚ Otila Yeung Ka Man‚ Destiny Kwok Hoi Kin Law Ka Ho‚ Jackson Liu Ho Lok‚ Andy Date: 18 April‚ 2011 Table of Contents Executive Summary Objective Goals Quick Review iii iii iii iii 1 1 1 2 2 3 3 4 5 6 7 7 8 9 9 9 10 10 10 i Business Profile
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In Spring of 2014‚ the lingerie store‚ Aerie‚ started an ad campaign never been seen in lingerie ads. All aerie ads now feature the hashtag #aerieReal and all models in the ads are untouched. Now‚ any aerie ad shown in the store‚ television‚ magazines and billboards feature untouched models in undergarments. Most advertsiments for womens undergarments are modeled by young‚ beautiful and seemingly flawless women. Models for these ad are retouched until they appear to have the “picture perfect”
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ad‚ in Rolling Stone‚ is a picture of a good-looking couple walking down the sidewalk with two store windows to the right of them. The man’s lower body is stopped and is facing the store window on the right‚ which has a mannequin dressed in red lingerie in it. The man’s upper body is continuing walking happily with his arm around his girlfriend. In the bottom right corner of the ad is says‚ “Part Good. Part Bad. That’s Man’s Essence. New Axe Essence” and has a picture of the new Axe Essence body
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Victoria’s Secret PINK Brand Advertising Plan Company Background: One would be hard-pressed to find a consumer not familiar with the women’s apparel and lingerie empire that is Victoria’s Secret. The brand is more than just a clothing line; it has become a national phenomena. Every year‚ over 10 million viewers tune in to watch the Victoria’s Secret fashion show – an annual runaway show of the brand’s latest styles modeled by the beloved Angels (CBS News). In a day and age of severely
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Introduction La Senza Corporation owns and operates lingerie retail stores in Canada and internationally. It offers bras‚ panties‚ loungewear‚ hosiery‚ and body care products; and beauty products and accessories‚ including lotions‚ creams and body washes‚ lip glosses‚ bra accessories‚ naughty accessories‚ booties‚ cosmetic bags‚ gift sets and boxes‚ and phone cases. The company also serves customers online. La Senza Corporation was formerly known as Suzy Shier Limited and changed its name to La Senza
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around catch up with friends while getting your shopping done‚ bringing in large numbers of people a day. Victoria’s Secret in the Beverly Center is a leader in lingerie‚ with Fredrick’s of Hollywood as their largest competitor is far from this location. Therefore shoppers at the Beverly Center who are looking for affordable lingerie will venture in to Victoria’s Secret. Victoria’s Secret is a multi-channel retailer‚ from stores‚ to online‚ to catalogs. This an advantage to the company because
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Limited Brands – Victoria’s Secret Economic Environment of the Firm Prof. Coleman Introduction The apparel industry faces various supply chain challenges‚ many due to the fact that the major part of apparel manufacturing activity for the United States market has moved outside the country to low-labor-cost countries in the Far-East. Thus‚ due to long physical distances‚ apparel companies in the US are continuously challenged to quickly respond to changing trends‚ to reduce long lead-times
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Sumbitted: March 6th‚ 2012 Thai Wacoal Company Limited and Wacoal Holdings Corporation Thai Wacoal Public Company Limited is the manufacturer of finished garment products‚ consisting of ladies’ lingerie‚ ladies’ outerwear‚ and children wear products‚ with its main product category focus on ladies’ lingerie. It is a joint venture company between Thailand’s Saha Group and Wacoal Corp. of Japan‚ established in October 1‚ 1970. The parent company‚ Wacoal Holdings Corp is a multinational corporation
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