Q.1. What is a linear programming problem ? Discuss the steps and role of linear programming is solving management problems. Discuss and describe the role of liner programming in managerial decision-making bringing out limitations‚ if any. Ans : Linear Programming is a mathematical technique useful for allocation of scarce or limited resources to several competing activities on the basis of given criterion of optimality. The usefulness of linear programming as a tool for optimal decision-making
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Domino’s Case Study 1.What are the benefits for the Domino’s brand for selecting this media strategy Lydia Reaching a large audience Attitude and personality of show differentiate brand Differentiated Domino’s by personality‚ not simply product or innovation Allowed Domino’s to own a property Allowed Domino’s to be aired every day of the year AND at dinner time Acted almost like promotion as advertisement encouraged an immediate response given consumers would see it at dinner time and then feel
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this report we deal with the Individual and his/her relationship with the Organization‚ with respect to its structure‚ its work culture and strategies implemented to strengthen this bonding. Organization is an entity which is a blend of culture‚ values‚ principles‚ policies & guidelines. But the common thread that connects all these characteristics is the relationship an employee has with her/his organization. Practically‚ an employee spends almost half of his time of a 5-day working week in
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Advertising Advertising - Advertising is any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. There are three goals of advertising. These goals are to: Inform‚ Persuade‚ and Remind. The major media types for advertising are: Newspapers‚ Television‚ Direct mail‚ Radio‚ Magazines‚ Internet‚ Outdoor (billboards‚ blimps‚ etc.)‚ Yellow pages‚ Newsletters‚ Brochures‚ and Telephone The traditional conceptual model for creating any advertising
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Chapter 2 Linear Programming: Basic Concepts Solution to Solved Problems 2.S1 Back Savers Production Problem Back Savers is a company that produces backpacks primarily for students. They are considering offering some combination of two different models—the Collegiate and the Mini. Both are made out of the same rip-resistant nylon fabric. Back Savers has a long-term contract with a supplier of the nylon and receives a 5000 square-foot shipment of the material each week. Each Collegiate requires
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Is facebook and other social media suitable advertising measures for companies today? Background Over the past few years our economy has not fared so well. Businesses had to devise plans to keep customers and attract new customers‚ whichever way possible. Companies had to come up with better ways of advertising‚ and by keeping up with the global trends‚ they realized that technology has evolved so much that many people spend most of the time at a computer or are on their cellphones. The companies
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Gender and Society Advertisements are not the only medium that should be blamed for how the media effects people today. Books‚ movies‚ TV commercials‚ and television shows all show how much we as a people have changed our views of sexuality and beauty since the modest times of before. Sex has become more openly accepted as more half naked men and women appear on media devices all around us. People made a huge scene when Elvis was seen “shaking his hips” on public television and he had to be censored
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CHAPTER ONE INTRODUCTION 1.1BACKGROUND TO THE STUDY As the need for more efficient business practices arise in the area of business to consumer relationships‚ businesses in the 21st Century and beyond seek to explore new and effective advertising channels to drive services that will offer the opportunity for business expansion‚ profit maximization while at the same time ensuring consumer satisfaction. Traditional shopping activities require a lot of effort on the part of the consumer and include
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Linear Model[edit] It is a one way model to communicate with others. It consists of the sender encoding a message and channeling it to the receiver in the presence of noise. In this model there is no feedback which may allow for a continuous exchange of information. This form of communication is a one-way form of communication that does not involve any feedback or response‚ and noise. (F.N.S. Palma‚ 1993‚ Shannon and Weaver[edit] The new model was designed to mirror the functioning of radio and telephone
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the month of August‚ there is a 20% increase in demand at each of the three cities‚ which can be met by purchasing electricity from another network at a premium rate of $1000 per million kwh. The network is not linked to city 3‚ however. The utility company wishes to determine the most economical plan for the distribution and purchase of additional energy. (a) Formulate the problem (b) Solve the problem using Excel Solver and determine an optimal distribution plan for the company. SET B: 10979107
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