MEDIA ANALYSIS ALICIA HOOIMER 26038T LINDT VS. HERSHEYS “To make a comparison and contrast of two chocolate products/companies; Swiss chocolate company Lindt and American chocolate company Hershey‚ in regards to media outlets‚ community impacts and sustainability” INTRODUCTION Almost everyone around the globe loves chocolate‚ whether it is the art or the quality they focus on‚ or just the taste and the brand‚ it is one of the highest purchased of all the confectionaries. Lindt is a premium product
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LINDT Founded : 1845 Founder(s) : David Sprungli- Schwarz Rudolf Sprungli- Ammann Head quarters : kilchberg‚ switzerland CEO &Chairman: Ernst Tanner Industry : confectionery Employees : 7712 introduction: Lindt & Sprüngli AG‚ more commonly known as Lindt‚ is a luxury Swiss chocolate and confectionery company. The story begins in 1845: Confectioner‚ David Sprüngli-Schwarz and his inventive son‚ Rudolf Sprüngli-Ammann‚ owned a small confectionery shop in Zurich’s Old
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Hershey’s in Europe By: Kathryn Frehse Business 330 Principles of Marketing Professor Susan Craver December 3rd‚ 2012 The Hershey Chocolate has been dominating the market in chocolate in the United States for many years. They have expanded to different countries. But‚ they have not expanded to Europe. This is an excellent market where the Hershey chocolate would have competition‚ but they would also thrive in such a large market. With the right promotion‚ integration‚ and careful checks
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1.0 - ANALYSIS OF THE PRESENT SITUATION OF THE COMPANY 1.1 - Background of Hershey Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey‚ Pa.‚ The Hershey Company has operations throughout the world and approximately 14‚000 employees. With revenues of more than $6.6 billion‚ Hershey offers confectionery products under more than 80 brand names‚ including such iconic
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I. Background The Hershey Company was incorporated under the laws of the State of Delaware on October 24‚ 1927 as a successor to a business founded in 1894 by Milton S. Hershey. The company originated when candy manufacturer Milton Hershey decided to produce sweet chocolate coating for his caramels. The immediate success of Hershey’s low-cost‚ high-quality milk chocolate soon caused the company’s owner to consider increasing his production facilities. The following decades would see the company
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in the same industry‚ but it doesn’t tell you whether it’s a good stock to buy or what the market thinks of it. For that information‚ we need to look at some ratios. http://stocks.about.com/od/evaluatingstocks/a/eps1.htm Hershey In order to analyze EPS for Hershey it is necessary to look at historical data. Using the EPS as listed at www.ih.advfn.com we get the following 5 years of EPS information: 2004 – 2.38‚ 2005 – 2.07‚ 2006 – 2.44‚ 2007 - .96‚ 2008 – 1.41 From this we can state that
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Financial Statement Analysis Project--Hershey Corp. & Tootsie Roll Industries Liquidity Based on the ratio analysis performed‚ it appears that the Hershey Company’s liquidity is sufficient to meet cash needs and current obligations. The current ratio and current debt coverage ratios were decreasing from 2002 through 2004‚ which corresponds to an increase in short-term debt and a decrease in cash on the Company’s balance sheet over the same periods. Hershey attributes the increase in debt to
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The purpose of this financial analysis is to compare Tootsie Roll and Hershey Inc to the industry average financial ratios to determine which company will be the best investment opportunity. This analysis will evaluate and compare the company’s liquidity‚ solvency and profitability ratios from 2004. Tootsie Roll‚ Inc. and Hershey Inc are both companies well known for the selling of confectionary goods. Hershey is publicly traded under NYSE: HSY‚ Tootsie Roll under NYSE: TR. Both are listed under
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Hershey’s company mission The Hershey’s company mission is “Bringing sweet moments of Hershey happiness to the world every day.” Hershey’s mission statement is short and sweet. They are able to address the majority of the nine components of the mission Statement with one sentence. Their customers are the world‚ their product is Hershey‚ their market is the world‚ their philosophy is to bring happiness‚ and their self-concept is that they perceive themselves as a company that can bring happy moments
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MARKETING & THE Economy Hershey During uncertain economic times‚ there are still some things that today’s consumers just aren’t willing to give up—such as chocolate. But as with eating out and clothing purchases‚ they are trading down. That is just fine with Hershey‚ America’s best-known chocolate maker. For years‚ riding the good times‚ premium chocolates grew faster than lower-priced confectionery products. Slow to jump on the premium bandwagon‚ Hershey lost market share to Mars Inc.’s
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