predetermined bioequivalence range (ie‚ 80%–125%)‚ as established by the US Food and Drug Administration (FDA). Both the test product (Trademark: Integrol® [Global Napi Pharmaceuticals‚ Cairo‚ Egypt]) and the reference product (Trademark: Zyprexa® [Eli Lilly and Company‚ Basingstoke‚ Hampshire‚ United Kingdom]) were administered as 10-mg tablets with 240 mL of water after an overnight fast on 2 treatment days‚ separated by a 2-week washout period. After dosing‚ serial blood samples were collected for 72
Premium Statistics Statistical significance Pharmacology
Cialis Case Analysis I. Problem: Lilly ICOS LLC (“Lily”)‚ a young biotech start-up‚ is going to launch a new drug Cialis for male impotence treatment. In the existing ED drug market‚ Viagra has gained a huge success and Pfizer is accelerating its marketing pace. The problem with Lily is which patient segment to target and how to position itself in the marketplace in launching the Cialis. II. Alternatives: 1) Follow a Beat Strategy and Come Up with a Differentiated Positioning + High profit
Premium Marketing Erectile dysfunction Eli Lilly and Company
distorted stories‚ and misleading images for the sole purpose of boosting newspaper sales and exciting public opinion. It was particularly indicative of two papers founded and popularized in the late 19th century-The New York World‚ run by Joseph Pulitzer and The New York Journal‚ run by William Randolph Hearst. It all started‚ some historians believe‚ with the onset of the rapid industrialization that was happening all around the world. The Industrial Revolution eventually affected the newspaper
Premium William Randolph Hearst Comic strip
1. Why was Viagra so successful? Viagra’s success was due to: * Viagra was the first orally taken drug that addressed ED. Other alternatives that had already existed in the market were: penile implants‚ vacuum pumps ‚ ED injection and urethra suppository‚ none of them were really user friendly. * Viagra was the first affordable solution for ED‚ its retail price was $10/dose‚ whereas Caverject injection cost $25/dose‚ vacuum pumps $300 to $500‚ and the most expensive‚ penile implants ranged
Premium Erectile dysfunction Eli Lilly and Company Hypertension
The Hours The film “The Hours” is Stephen Daldry’s adaptation of the Pulitzer Prize winning novel by Michael Cunningham. The movie analyses the universality of existential human issues such as love‚ sexuality‚ sadness‚ hope‚ daily routine‚ loneliness and depression. The storyline unfolds these issues through showing three women of three different generations facing the same similar problems in different times and contexts. The negative tone of the movie reflects the mental states of the main characters
Premium Virginia Woolf
Conclusion 10 6 Bibliography 12 6.1 Primary Literature 12 6.2 Secondary Literature 12 6.3 Webliography 12 Introduction Needless to say‚ Our Town is one of the most popular plays by Thornton Wilder and not for nothing has it won the Pulitzer Prize in 1938. The most significant aspect in Our Town is the representation of the everyday life. Not only does the play explores American values of religion or family‚ it also addresses themes like mortality or as mentioned before‚ the value of
Premium Personal life
Analysis Methods Porter’s Five Force in relation to Eli Lilly Threat of New Entrants Threat of new entrants is relatively high. Companies forming alliances are potential rivals. Even if earlier such company was not considered to be a threat‚ after merging with some research and development company or forming alliance with another pharmaceutical company it would become a rival to Eli Lilly. The threat is however weakened by significant research and development costs necessary to successfully
Premium Pharmacology Generic drug Pharmaceutical industry
nominated for a National Book Prize and it brought Angelou to the level of international recognition. Her second volume in this series was ‘Just Give Me a CoolDrink of Water ‘Fore I Diiie’. Published in 1971‚ it led to Angelou being nominated for a Pulitzer Prize and over 30 honorary degrees. Maya Angelou is renowned for her ability to talk intimately and with detail about her personal life. Within her books she focuses on racism‚ family and identity in an attempt to expand what is typically regarded
Premium Meaning of life John F. Kennedy Bill Clinton
Introduction Frank Luther Mott (April 4‚ 1886 - October 23‚ 1964) an American historian and journalist‚ defined yellow journalism as journalism with the following characteristics. The use of large headlines about minor news designed to scare the reader. The use of a plethora of pictures or artist sketches. The use of faked interviews‚ pseudo-science‚ misleading headlines and false learning from so-called experts. The expression of sympathies for the underdog against the system.
Premium William Randolph Hearst Newspaper Journalism
move to a tiny Scottish island that the couple inherited from Angus’ grandmother with their surviving twin that they are concerned they have mistaken her identity. The novel is well written and meets the criteria of a famous quote by Joseph Pulitzer. Pulitzer once said “Put it before them briefly so they will read it‚ clearly so they will appreciate it‚ picturesquely so they will remember it‚ and above all‚ accurately so they will be guided by its light.” The Ice Twins meets the norm of Pulitzer’s
Premium The Reader Clear Twin