1 Speed Quality in Apparent Motion and Flipbooks using the Likert Scale Rachel Anyanwu Psychology 3552: Laboratory in Sensation and Perception University of Connecticut at Storrs ABSTRACT Seven participants each viewed two flipbooks of slow and fast speeds of hand-drawn dots and stick figures. By counterbalancing the conditions‚ each participant watched the flipbooks according to the sequential order. After viewing either the slow or fast flipbooks‚ a questionnaire was used to collect
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ranking scales Rating scales are used when participants score an object or indicant without making a direct comparison to another object or attitude. Possible problems of rating scales include leniency‚ central tendency and the halo effect. Ranking scales are used to tap preferences between two or items‚ which compares qualities of many items. However‚ participants may become careless using this scale‚ causing excessive errors. b. Likert and differential scales
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Washing Machine _____ Flat Iron 4. RATING SCALES -may come in various forms; it is where the respondents evaluates a particular product‚ certain attitudes‚ and other characteristics; it is where he expresses his perceptions or how he views something; commonly used rating scales are: numerical‚ graphic‚ and forced choice rating scale a. Numerical Rating Scale – a respondent indicates his response in a scale of numbers ranging from 1 (not at all) to 7 (very much)
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ATTITUDE MEASUREMENT Attitudes are expressions of our covert feelings about or toward an object‚ person‚ issue‚ event‚ or behavior. An attitude is a point of view about a situation. It is generally agreed that attitude can be defined as a learned disposition or tendency to respond in a consistently favorable or unfavorable manner with respect to a given object. One similar definition given by Baron and Byrne for attitudes is: relatively lasting clusters of feelings‚ beliefs‚ and behavior tendencies
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X= attitude towards the city Y= duration of residence in that city H0 = rXY=0 i.e there is NO relationship between the 2 continuous variables X and Y Ha ≠0‚ there is a relationship between the 2 continuous variables X and Y Analyze -> correlate -> bivariate The SPSS output indicates that rXY has a value of .936. Clearly this value of rxy seems different from zero. However the question that arises is whether this value of rxy is statistically different from zero at 95% level of confidence
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Scaling Learning objectives After reading this chapter‚ you will be able to: 1. Understand the role of measurement in marketing research 2. Explain the four basic levels of scales. 3. Describe scale development and its importance in gathering primary data. 4. Discuss comparative and non comparative scales. Fast Food‚ Side by Side‚ Restaurant Location and Loyalty Among the more important problems facing the Burger King Corporation is selecting sites for new restaurants that will
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Basics of Survey and Question Design This is an introduction for federal government program managers on how to design surveys and survey questions to collect customer feedback. Initial design considerations Before you design your survey Clearly articulate the goals of your survey. Why are you running a survey? What‚ specifically‚ will you do with the survey results? How will the information help you improve your customer’s experience with your agency? Make sure that each question will give
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Time 01: Geologic Time Scale Reflection Questions 1. What scale did you use to make your model? The scale I used to make my model was 1:10. 2. How did you decide to use this scale? Show your calculations. By using the scale calculator‚ that was provided‚ I arrived at the 1:10 scale. I learned that using a scale calculator to “scale down” may take multiple attempts. I tried a few times before arriving at the 1:10 scale. First‚ I entered the scaling factor of 1:10‚ for 1/10 scale. Next‚ I entered the
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The Stanford-Binet Intelligence Scale Robin Snyder PSY/525 October 22‚ 2012 Alyssa Oland The Stanford-Binet Intelligence Scale This paper will cover the historical significance of the Stanford-Binet intelligence scale. This scale was originally called the Binet-Simon scale. Albert Binet and Theodore Simon together created this scale. This scale was originally created for children. Intelligence testing became significant in the 21st century as it enabled mainly schools to
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A Guttman scale presents a number of items to which the person is requested to agree or not agree. This is typically done in a ’Yes/No’ dichotomous format. It is also possible to use a Likert scale‚ although this is less commonly used.Questions in a Guttman scale gradually increase in specificity. The intent of the scale is that the person will agree with all statements up to a point and then will stop agreeing.The scale may be used to determine how extreme a view is‚ with successive statements showing
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