Why Indonesia? a. Market summary It is well known that with the global crisis and down-play in economics‚ the Indonesia automobile industry still remains a vigorous expansion rate. Indonesia has become a new emerging prosperous car market in the world. According to The Economist (2012)‚ Indonesia’s market is even increasing more rapidly than Chinese and its sales boosted approximate 900‚ 000 new vehicles from 2010 to 2011‚ by 17%. What is more‚ the sales volume of Indonesians automobile had
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Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation of how the market was segmented during the time of the case. This makes it easy to see that most mobile persons were buying motorbikes‚ scooters‚ and things of that sort. A subdivision of
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Research Brief for Tata Nano In the light of the current issues plaguing the company especially the low sales volume numbers recorded in the recent past‚ most notably in the month of December‚ the potential research areas and corresponding questions that must be addressed through a detailed market research are as follows: * Facts regarding the market segment (% of customers) based on income (upper/ middle class)‚ demographics and ethno graphics who would buy a Nano. * Identification and
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1. Introduction From the times of Stone Age to today’s digital world businesses have undergone a dramatic change. Unlike the past where profit generation was only the motive behind every business‚ today businesses have actually started taking CSR responsibly and not for granted. In fact the companies have moved from their sole purpose of profit generation to the responsibilities and duties they pose to the society. Corporates have realized that in order to survive in this competitive market
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Market-Entry Report Addressed to Tata Motors & Partners Business Communication Table of contents Page | | Introduction | | SWOT-Analysis * Strengths * Weaknesses * Threats * Opportunities | | Marketing strategy | | Conclusion & Recommendations | | Bibliography | | Introduction Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable
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Synopsys on “Customer perception towards Nano car 2012” Submitted to Prof. Meera Submitted by Santosh.k Reg no.10KXCMA065 SURANA COLLEGE CENTRE FOR POST GRADUATE STUDIES #17 KENGERI SATELLITE TOWN BANGALORE – 560060 SYNOPSIS TITLE “Customer perception towards Nano car 2012” BACK GROUND Commuting by public transport system consumes time .Therefore‚ to own their own vehicle is the dream of many individuals and households. Purchasing
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Content Sl.No. | Content | Page No. | 1 | Acknowledgement | | 2 | Introduction | | 3 | 1. Situation analysis of TATA NANO 2.1. ( PESTELC) 2.2. Understanding the Competitive Environment- Porter’s five forces 2.3. Competitive advantage( Potter’s Generic strategy) | | 4 | | | Acknowledgement Introduction TATA Group is more than 150 years old. In terms of market capitalization and revenues‚ Tata Group is the largest private corporate group in India and has been
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Contents EXECUTIVE SUMMARY 6 TARGET COSTING 7 TATA NANO – THE INTRODUCTION 9 A BREAK THROUGH CAR 11 COST CUTTING FEATURES 12 TARGET PRICING THE NANO 13 Product Features 13 Dimension 13 Engine specifications for Tata Nano 14 Safety features for Tata Nano – The 1 Lakh car 14 How green is Tata Nano? 14 IDEA GENERATION OF NANO 14 THE COST – THE TARGET 16 THE COST REDUCTION PARADIGM 17 Value Engineering Alternatives: 17 Now the question was‚ “how much to produce” 17 PRODUCT DEVELOPMENT 18 The Final verdict:
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NEW DEVELOPMENT LIFE CYCLE OF TATA NANO SHIVARANJAN M ROLL NO 53 MBA II SEM Contents: |Sr. No. |Subject |Pg. No | | | | | |1 |Executive Summary |3
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MARKETING MANAGEMENT CASE ANALYSIS NOTE POSITIONING THE TATA NANO (A) SUBMITTED BY: APARNA PALLAVI LEAD CONSULTANT ITC INFOTECH EPGP-07-14 HARISH KUMAR PRODUCTION ENGINEER CAIRN INDIA EPGP-07-37 MAYANK PANJRATAN ASST. MANAGER-BRAND DECCAN CHARTERS EPGP-07-57 SUBMIT TO: PROF. JOFFI THOMAS Product: Tata Nano was conceived as the smallest‚ most fuel efficient and the most affordable car. Nano with its prices between Rs. 1 Lakh to 1.8 Lakh was striking
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