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    Licensing Notes

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    Considerations involved in developing a sport/event licensing program * Procedures for developing a sport/event licensing program * Why learn how to develop a sport/event licensing program * 1. Every licensed product= a detailed license agreement * 2. Important to develop and maintain licensing systems carefully * 3. Essential for anyone interested in the field to learn the basics of developing a licensing system * Reasons Licensing Programs Exist * Profit

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    License Plate

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    Executive summary Below report first introduce the history of HTC corp. HTC was found in 1997. After around 13 years’ development‚ HTC has become the key player in the smartphone market. Even HTC was very successful in the past‚ but to have the clear understanding of HTC. The report uses the SWOT method to analyze HTC from different perspectives. Then it identifies some issue for HTC both from inside and outside. Based on the identified the issued‚ I propose some action to improve the situation

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    Should Merck license the compound? Merck would be responsible for 1) the approval of Davanrik 2) the manufacture of Danavrik 3) marketing of Danavrik Merck would pay LAB for 1) initial fee 2) royalty on all sales 3) make additional pymts as Danavrik completed each stage of approval process (3 Phases) Additional facts: approval process should take 7 years patent will cover 17 years (7 of approval process nad 10 yr period of exclusivity beginning in yr 7) 1 Assumptions: All Cash flows

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    Carrot or Stick?

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    either the threat of or actual litigation to extract license from target companies. Tessera used to use carrot licensing but they were forced to use the stick a bit more. Tessera had been successful in the semiconductor packaging area as it could managed to persuade the global semiconductor supply chain to adopt its technology. Company made the key integrated circuit manufacturers like Intel to recognize their technology and then selling license to them. On the other hand for silent air-cooling technology

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    “Assess the merits and demerits of international licensing as a mode of entry into new markets” Disney does not have to produce t-shirts‚ USB sticks and even waffles with Mickey Mouse’s happy face on it. Instead‚ it can license the right to use its famous character to different companies around the globe and enjoy the hefty royalties‚ which in 2010 totaled 28.6 billion dollars (Rorie‚ 2011). Does it then mean that licensing as a mode of entry into foreign markets is the best option available?

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    HOUSING DEVELOPMENT (CONTROL & LICENCING) ACT‚ 1966 This act is mainly to control‚ giving license for the business of housing development in Peninsular Malaysia‚ protection of the interest of purchasers and for matters connected herewith. This act was enacted on 1966 and has been revised for the first time on 16 August 1973. There are 7 parts in the act. 1. Part 1 : Preliminary 2. Part 2 : Licensing of Housing Developers 3. Part 3 : Duties of a Licensed Housing Developers 4. Part

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    Cameron Auto Parts

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    Cameron Auto Parts Executive Summary Cameron Auto Parts was founded in 1965 in Canada by the Cameron family to seize opportunities created by the Auto Pact (APTA) of 1965 between the United States and Canada. The APTA allowed for tariff-free trade between the Big Three American automakers and parts suppliers and factories in both countries. The one caveat in the APTA to qualify for the zero-tariff trade was that companies must maintain assembly facilities on both sides of the border. Cameron

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    Nintendo

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    ganging up to push back on Nintendo. A key strategic control of game developers was restricting the use of games to their Famicom (in Japan) and NES (in the U.S.) systems by incorporating a security chip into the hardware. By keeping the number of licenses limited below the number of existing (large number of) game developers‚ Nintendo could keep an upper hand over the industry providing their complimentary products. Licensing agreements also included restrictions on the sex and violence in games‚

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    entry mode

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    SELECCIONAR  Y  ADMINISTRAR  MODOS  DE  INGRESO   ADMINISTRACIÓN INTERNACIONAL Entry  Modes   •    Ins%tu%onal   arrangement   by   which   a   firm   gets   its   products‚   technologies‚   human   skill‚   or   other   resources   into   a   market.   •    Even   big   MNE’s   don’t   use   a   single   entry   mode.   These   companies   adapt   their   strategies

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    Cemex Fdi

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    Why? Although Knickerbocker’s theory and its extensions can help to explain imitative FDI behavior by firms in oligopolistic industries‚ it does not explain why the first firm in an oligopoly decides to undertake FDI rather than to export or license. Internalization theory addresses this phenomenon. The imitative theory also does not address the issue of whether FDI is more efficient than exporting or licensing for expanding abroad. Internalization theory addresses the efficiency issue. For

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