the Customer Relationship Management (CRM) strategies performed by LG and Samsung with respect mainly to the Indian market and Indian Scenario. However‚ both the companies are big giants so they practice CRM strategies for entire world. The report clearly shows how CRM is being practiced by the companies and how e-CRM has taken over the simple CRM. Today‚ without technology no company can survive and so is the case with LG and Samsung. The report
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www.LGcommercial.com Ripple TV/LG Case Study The Waiting Game: LG Electronics and Ripple TV Improved Perceived Wait Time with Digital Displays and Real-Time Content In today’s competitive retail climate‚ specialty stores such as The Coffee Bean & Tea Leaf‚ Tully’s Coffee‚ Borders‚ Robeks‚ and Jack in the Box‚ were seeking new and innovative ways to position their stores to better serve their customers. Primed for change‚ these retailers focused specifically on enhancing their customers’ entertainment
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“Optimal Versus Naïve Diversification: How Inefficient Is The 1/N Portfolio Strategy” – A Critique Title: The title of the paper “Optimal Versus Naïve Diversification: How Inefficient Is The 1/N Portfolio Strategy” has been reasonably well phrased. However‚ it can be argued that the title is a little misleading as the principal objective of the paper is to test how efficient different optimal diversification strategies are using the 1/N portfolio strategy as the benchmark and not to try and elucidate
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COMPANY LG Electronics is the world ’s second-biggest maker of televisions and third-biggest maker of mobile phones. With its headquarters in the LG Twin Towers in Yeouido‚ Seoul‚ South Korea‚ LG Electronics is the flagship company of LG Group‚ one of the world ’s largest conglomerates. The company has 75 subsidiaries worldwide that design and manufacture televisions‚ home appliances‚ and telecommunications devices. LG Electronics owns Zenith Electronics and controls 37.9 percent of LG Display
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AGARWAL MEGHA MAHAJAN ACKNOWLEDGEMENT There are certain quarters without whose guidance and support this project would not see the light of the day. My sincere thanks are to due to all of them. The Project Title “LG” I have completed this project‚ based on the Secondary research. My increased spectrum of knowledge in this field is the result of his constant supervision and direction that has helped me to absorb relevant and high quality information. First of
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FPT Greenwich UNIVERSITY July 13‚ 2012 LG Electronics Nguyen Nam Khanh ------------------------------------------------- TABLE OF CONTENTS I. Introduction 3 II. Marketing Environment 4 III. Target customers 6 IV. Marketing activities/strategies 7 V. Conclusion 7 VI. References 7 I. ------------------------------------------------- introduction LG Electronics‚ Inc. (LG) is an innovative technology company leading professional manufacture technology
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Running Head: NISSAN AND LG ORGANIZATIONAL STRUCTURES 1 Nissan‚ LG and their Organizational Structures Otis Bevel Thomas Edison State University NISSAN AND LG ORGANIZATIONAL STRUCTURE 2 Abstract This paper examines Nissan and LG organizational structures. Each firm has developed its own successful structures and led their respective areas of expertise because of it. The two firms that I have chosen to examine are
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of products from manufacturers to customers | | 2 | Sales force Organogram | | Executive Summary LG Electronics India Pvt. Ltd.‚ a wholly owned subsidiary of LG Electronics‚ South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics‚ home appliances‚ IT hardware and mobile communications space. In India for a decade‚ LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry with fastest ever
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Chapter 1 AN INTRODUCTION AND COMPANY BACKGROUND LOOK AT LG ELECTRONICS LTD Consumer electronics are irresistible‚ there is nothing quite fascinating than to see someone use an electronic gadget for the first time. There is absolutely no question that consumer technology sparks imagination like nothing else. The Consumer-Electronics industry is the world of entertainment‚ communication and office products. Currently‚ the global consumer electronics industry is dominated by the South Korean‚ Japanese
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Established in 1958‚ LG Electronics‚ Inc. is a global leader and technological innovator of consumer electronics‚ home appliances‚ and mobile communications‚ employing more than 82‚000 people in over 110 operations‚ including 81 subsidiaries around the world. Comprising four business divisions — Mobile Communications‚ Digital Appliance‚ Digital Display‚ and Digital Media — and with global sales of USD 38.5 billion* in 2006‚ LG Electronics is the world’s leading producer of CDMA/GSM handsets‚ air
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