Lexus‚ headquartered in Nagoya and introduced to the North American market in 1989‚ is a luxury division of Toyota Motor Corporation. The car company boasts meticulous craftsmanship‚ relentless design‚ leading technology‚ and customer care. With a team of several highly experienced and skilled professionals with more than 25 years of experience‚ Lexus offers various models of cars to fit the needs of their target market. However‚ with its operational centers located in Belgium‚ as well as assembly
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longer ranked number one in motor vehicle production due to the problems the company faced in 2010. Currently in 2011‚ Toyota is concerned about how well the Lexus RX 330/350 has done in the North American market? Due to this matter‚ the operation management team has produced a report that concerns the Toyota Motor Company’s North American Lexus production decision made a few years ago and the production of Toyota’s strategy for North America. This report includes a critical assessment of the Toyota
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environment in view U.S manufacturers should follow the footsteps of Toyota while innovating different car that are acceptable by the environment both social and economic and supersede Toyota. Q2: Do you think Lexus can obtain an image similar to that of the BMW and Mercedes cars? ANS: Lexus is luxury car but it hasn’t
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Interpret Market Trends and Developments Company: Lexus MACRO – ECONOMIC ENVIRONMENT ‘Secondary Data’ Market Attractiveness Decreased Wealth Spending: A decrease in consumer wealth as a result of higher prices for consumer goods and lower stock market and housing prices. In the third quarter of 2006‚ household wealth rose to a record $54.1trillion‚ meanwhile household savings hit record lows. Over the last 5years‚ leftover gross income has decreased by more than 6%. Interpretation: Lower
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market? Lexus is Toyota’s new brand‚ which aims to target the luxury market of car makes to compete with BMW and Mercedes Benz. Lexus build their cars with emphasis on quality. Consumers purchase Lexus for genuine quality‚ ride comfort‚ reliability and fuel economy. Lexus very technologically advanced being engineering in Japan‚ also giving it reputation. Lexus provides customers with excellent luxury grade interior such as leather seats as standard and manufactures warrantee. Lexus has made a
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Lexus RX 400h Promotional Plan Introduction: In 1983 Toyota decided it was time to produce a luxury vehicle to compete with the world ’s best. Toyota made automotive history in 1989 when the first Lexus was unveiled. Now 16 years later the rx400h hybrid is here to do it again by being the world ’s first luxury hybrid SUV on the market. Performance orientated‚ the Lexus hybrid delivers advanced hybrid technology along with increased power and outstanding fuel efficiency. Advertising will play
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Brand Management Part 1 Lecturer: Francesco P. Veneziano Submitted by: Neyn 002FM005 11th June‚ 2008 Page 1 Contents Introduction Executive Summary The Company History Milestones Locations over the world Page 3 Page 6 Page 9 Page 9 Page 13 Page 17 Actual Marketing Marketing mix (4ps) SWOT‚ PEST analysis of the company Brand Strategy Doctrine Page 18 Page 18 Page 28 Page 36 Financial (3 years) Balance Sheet (2005 / 2006 / 2007) Income Statement (2005 / 2006 / 2007)
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The Lexus and the Olive Tree written by Thomas Friedman is not important because it simply refutes the long held belief that globalization is a temporary side affect to the machinations of American foreign policy interests‚ but because Friedman takes it one step further by claiming it is a totally new world system which has completely replaced the old Cold War system. Even the title of his book is representative of this idea. The Lexus and the Olive tree represent "symbols of the post-Cold War
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Lexus Question: 1. Why are 207 lexus US dealers willing to spend $750 million of their own money upgrading their stores? 2. How they pamper dealer? - Limit the number of dealer - Dealer gain the different 3. Why Lexus should pamper dealer? (p.262) - Lexus concern about dealers and customers ( increase sale( both can gain benefit Lexus summary; 1. High commission for our car 2. Pamper your dealers‚ and they will pamper your customers
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Task 1a Occasion and benefit segmentation There are many behavioural characteristics of buyers and consumers and one way to segment these groups is to associate their purchasing habits with Occasional and benefit segmentation. Occasion Segmentation In its simplest form Occasion segmentation is the process of dividing a consumer group or groups into groups according to an occasion or occasions when consumers purchase or use a product or service. For example some major religious/cultural occasions
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