Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem
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CASE STUDY OF LOGISTICS STRATEGY GROUP WORK ASSIGNMENT “Assuming you are the Regional Administration Manager ABC (Hong Kong) Limited‚ please work out a Planning of how you would execute a special project on the re-engineering of the logistic flows in the Hong Kong Region.” Hints: As there are various parameters that can be considered in planning a project‚ such as “formation of project team(s)‚ resources consideration‚ availability of time and people‚ management style to be applied‚ definition
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policies following the Gulf War. India’s past promotion of “indigenous availability” depicts its affinity toward local products. In fact‚ the idea of protectionism in industries where India had a comparative advantage can be seen as early as the 1920’s. Due to India’s suspicion of foreign business stemming from past history‚ both Pepsi and Coca-Cola received alien status upon entry to the Indian market. The two corporations were required to follow many laws‚ designed as obstacles to impede foreign
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Case Study # 10 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? 2. What has been Sony’s strategic approach with regard to new product development? 3. What are the key success factors in the video gaming industry today? Are these the same as in the past? 4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3? 5. Compare the marketing program of the Nintendo Wii to the PS3. How are they
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parts of organizations were more likely to formally develop subordinates’ strategic thinking ability. Research limitations/implications – While the study used a convenience sample with self-ratings‚ it identified salient leadership practices for encouraging strategic thinking. This research should be expanded to other industries and countries. Case study methods would provide additional insight. Practical implications – The findings support enhanced practitioner education regarding strategic thinking
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the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10‚" 2004). In addition to its leading global market-share‚ Coca-Cola also
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A study on the marketing strategies of Apple Inc (Dissertation)Document 1. ’ ’A study on marketing strategy of Apple ’ ’ December 2012 I ’ ’Critical Analysis of using marketing strategies of branding Apple Inc ’ ’ Maha H 2. ’ ’A study on marketing strategy of Apple ’ ’ December 2012 II Declaration I hereby declare that this dissertation is my own original work and is the result of my own investigations. This dissertation research was conducted to fulfill the requirements of BA (Hons) in Business
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room. At the end of the exam you must attach all tasks to your question paper using the treasury tag. ALWAYS REMEMBER YOUR WORK MUST BE YOUR OWN © OCR 2015 G041/01/IC Jun15 3 PRE-RELEASE TASKS – INSTRUCTIONS FOR CANDIDATES Read the attached case study and these instructions carefully‚ then carry out the tasks detailed below. There are two types of task. In Task 1 you will produce
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BRAND AWARENESS Portakabin Company Portable and modular buildings for sale or hire I. TIME CONTEXT: Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up‚ explores and develops the idea into a real product or service. In post-war Britain‚ in the late 1940s and 1950s‚ Donald Shepherd saw that there was a need for simple‚ easily made‚ portable buildings. These had the potential to provide
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Scope: 1. Understand and bring in the business value of the ERP to the organization in the context of Business strategy 2. Understand the Business Process Reengineering concepts 3. Understand the Processes of Key Business functions like Marketing‚ Finance‚ and Materials Management. 4. Understand the major reasons for the failures of the ERP and develop skills to prevent these failures 5. Overview of SAP Software Recommended Text book: • Text Book-1: Managerial Issues of ERP
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