Managerial implications for strategic planning: The theoretical separation of brand equity and brand value: Keywords: brand equity; brand value; marketing strategy Brand equity is a priority topic for both practitioners and academics. This article presents a new conceptual framework that establishes brand equity and brand value as two distinct constructs. Brand equity moderates the impact of marketing activities on consumer’s actions‚ implies a consumer based focus
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Background Kohler Co. was founded in 1883‚ by John Michael Kohler‚ in Sheboygan‚ Wisconsin. One of the oldest and largest privately held firms in the US‚ Kohler Co.‚ in 1998‚ employed 17‚500 employees and reached over $2 billion in sales. Its business portfolio ranged from its well-known plumbing fixtures to small engines and generators; and recently diversifying into furniture and luxury resorts. Known for its ability to innovate‚ Kohler Co. considered one of its main core competencies its ability
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Case Aspeon Sparkling Capital CASE 10 Water‚ Structure Inc. Policy INFORMATION Purpose This case‚ which in all aspects is identical to Case 9‚ illustrates the capital structure decision for a firm that starts with zero debt. Either Case 9 or Case 10‚ but not both‚ should be assigned. The primary analytical tool is valuation analysis‚ although the case briefly introduces the Modigliani and Miller (MM) with corporate taxes and Miller models. The case also illustrates financial risk by looking
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INTRODUCTION Around the world‚ there is one name synonymous with chocolates - Cadbury. Named after its founder John Cadbury in 1824‚ Cadbury - Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge‚ England - began only as a coffee stall producing coffee‚ tea and drinking chocolate‚ to a global chocolate and confectionary producing giant it is known today. With only a little over a decade shy of 2 centuries of operation‚ Cadbury has been in various mergers and acquisitions. This
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Toyota Trims Production Further Kwame Jarvis Effective Business Communication Dr. DiSiena TABLE OF CONTENTS Executive Summary (Abstract)…………………………………………………………………...3 Introduction………………………………………………………………………………………4 A. Statement of the Problem B. Scope or Limitations C. Procedures Body of Report……………………………………………………………………………………5 A. Background……………………………………………………………………………….5 B. Determinations of Criteria………………………………………………………………...6 C. Discussions of Findings…………………………………………………………………
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A CCL Research White Paper The Role of Power in Effective Leadership By: Vidula Bal Michael Campbell Judith Steed Kyle Meddings C E N T E R F O R C R E AT I V E L E A D E R S H I P The Role of Power in Effective Leadership CONTENTS Executive Summary Background Power and Leadership Sources of Power The Power of Relationships The Power of Information Understanding the Organization’s Role How Leaders Leverage Power Effectively Reflection Questions Resources References About the Authors
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Executive Summary Statement of the Problem In 1970‚ the U.S congress founded the National Railroad Passenger Corporation (Amtrak) to provide efficient rail service. Amtrak is the primary provider of passenger-rail service in the United States‚ operating 516 stations in 44 states. Amtrak received federal funds to be used for their operating expenses. In the late 1990s‚ the National Railroad passenger Corporation (Amtrak) faced difficulties in being self-sufficient; as a result‚ the U.S Congress
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Loctite Corporation – International Distribution Fifty years of business has been good to Loctite‚ a manufacturer and marketer of adhesives‚ sealants‚ and other related products. Most recently‚ the company has started thinking about its international distribution strategy in Hong Kong; Loctite has turned to its already-established and successful ventures in other foreign countries to explore its potential strategies and find a model for success in Hong Kong and ultimately greater China. Currently
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Applied Corporate Finance FIN 246A Assignment #8 – Arch Communications & LOLWA ALBOHAMAD Arch Communications Group Inc. Evaluate Arch’s industry and its strategic position vis-avis its major competitors. What does your analysis imply for Arch’s future investment requirements and the company’s ability to earn profits greater than its cost of capital? Arch Communications became the 3rd largest paging company in the US‚ with 3 million subscribers in 1996. The core activities included;
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Wells Fargo SWOT Analysis‚ IFE‚ & EFE Matrix * STRENGTH 1. Strong national presence and credible reputation (Strong brand) 2. Widely recognized as industry and market share leader (Industry leader) 3. Servicing for more than 25 million customers through over 6000 stores‚ the Internet‚ and other distribution channel across North America and elsewhere internationally (Worldwide service) 4. Values its people as its competitive advantage (Strong HR & management team) 5. Values
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