VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
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/ service in the context of Bangladeshi market. The selected product was a café that provided both products and services which was target to the university youth of Banani‚ Mohakhali area to help them enjoy the times in their universities much more excitingly. The name that was selected for this café was “The Hangout” and it will be located in Banani and therefore the target costumers will be able to reach the café with ease. A market survey was also carried out in order to determine the
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Beano’s Café Case Study 1. Based on segmentation variables‚ how is Beano’s Café now segmenting and targeting the coffee market? Beano’s Café’s target market is said to be the young people. Since they chose to serve the young people‚ this means that their consumers are under the demographic segment. Demographic segment consists of segments that are based on variables such as age‚ generation‚ etc. This segment therefore applies to Beano’s Café since they target young people ranging from 18 –
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1.¿Cuáles eran las razones en la caída del consumo del café? En las últimas dos décadas el consumo del café ha disminuido gradualmente‚ se ha mantenido constante en personas pertenecientes al segmento de edades de 60 años en adelante pero ha disminuido considerablemente en el segmento de personas de 20 a 29 años. Antes‚ veinte años antes del estudio‚ el consumo de este segmento era de 81% para la fecha del experimento se estimaba en solo el 30%‚ esto genera preocupación ya que estos es donde se
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Cohesion Case In order for our business‚ The Broadway Café‚ to become more competitive in this environment‚ I deem it necessary to build a collaboration tool that will stimulate contact‚ knowledge‚ information‚ and events among employees‚ customers‚ suppliers‚ and all others who are interested in the business. A collaboration system is an IT-based set of tools that supports the work of teams by facilitating the sharing and flow of information. Collaboration systems allow people‚ teams‚ and
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Beano’s Cafe‚ one of the most successful and popular cafe chains in Egypt‚ has branches throughout the country including locations in Cairo‚ Alexandria‚ and Giza. At Beano’s‚ customers can enjoy excellent quality coffees‚ soft drinks‚ shakes‚ and infusion drinks‚ as well as a wide variety of sandwiches‚ hot meals‚ and desserts. Beano’s Cafes aim is to offer its customers a convenient‚ relaxing place where they can purchase food and beverages of a high quality at an affordable price. The cafes have
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Case: “When International Buyers and Sellers Disagree” The subject of this case is one that happens quite often in international commerce; I personally believe that when doing deals specially with other countries we must especify everything in order to avoid this kind of conflicts. There are differents forms to solve this case‚ the first that I will mention is using the CISG. According to article 1 of the CISG‚ this law is applicable since both country are member states‚ they are selling goods
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University Osmeña Blvd.‚ Cebu City‚ Philipppines 6000 College of Arts and Science Bachelor of Tourism Management Mooon Cafe Mexican – Inspired Restaurant TM 123 Principles of Marketing TTH (3:00 – 4:30) Submitted By: Cariaga‚ Jessa Marie Jane Cugay‚ Rose Ann Omale‚ Lester Submitted To: MS. RUBY S. MELCHOR‚ MMBM November 20‚ 2012 Mooon Cafe Mexican – Inspired Restaurant Mooon Cafe is a new and exciting Restaurant with a Mexican theme and varied menu. Offerings include Mexican‚ American‚ European
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" When I grow up I’m going to be..." How often you must have said the words above when you were younger! You wanted to be a motion-picture star‚ an acrobat‚ a fireman‚ or a sailor. Now that you are older you realize that choosing a vocation is not a simple matter. In fact it is one of the most difficult and most important decisions of your life. Upon it depends your health‚ happiness‚ and usefulness. Soon you will be one of many boys and girls who each year go out in search of jobs. Start preparing
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Pages 2-3 Café Fusion questionnaire and diagrams Page 4 Policies and improvements Pages 4-7 My personal experience in Café Fusion Page 7 Benchmark (what the café will strive to be like) Pages 8-9 Changes and developments Pages 10-11 Conclusion Page 12 Bibliography Page 13 I have been hired as the front of house supervisor in the established venue of Café Fusion. I will be attempting
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