Levendary Café: China Challenge Levendary Café faced some successes and many challenges when penetrating the Chinese Market for their first time. The goal of this case study is to understand what kind of initial strategies did they adopted and the main problems that arouse as a result of their decisions. The analysis will point out the main issues faced by the organization as well as potential alternatives that could be used to address their concerns. Finally‚ an optimal solution will be proposed
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What is your evaluation of the way Levendary Cafe has entered the China market? The entrance of china was more opportunistic expansion rather than strategic. The huge population of 1.4 billion people and annual GDP growth of 14.5% over the past decade‚ China’s urban population rise from 36.2% of the total in 2000 to 46.6% in 2009‚ and the strong middle class whose per capital income surged from RMB 6‚282 to RMB 17‚175 (In 2010‚ RMB 1 = USD 0.15.) all made china as great opportunity for the restaurant
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Levendary Café: The China Challenge By: Anna-Lena Mayer‚ Tobias Jüngst and Florian Beck Agenda Executive Summary Company Overview Market Analysis Market entry China Recommendation Implementation Executive Summary • The headquarter needs all numbers of all subsidiaries in the same reporting format • The US Version of Levendarys will not work throughout China • If the necessary adjustments in some places are too much‚ Levendary China should get a new name Executive Summary Company Overview
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Multi-unit Restaurant Business concepts are represented by units with independent operators. The concepts are categorized into three industry segments 1) specialty establishments‚ 2) quick service restaurants‚ and 3) casual dining. An excellent example of this concept business is The Darden family of restaurants‚ founded from Lakeland‚ FL‚ which features the following most successful and recognizable brands in full- service dining: Red Lobster‚ Olive Garden‚ Long Horn Steakhouse‚ Bahama Breeze
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Levendary Café was born as a small soup‚ salad and sandwich restaurant. Under the direction of former CEO Howard Leventhal‚ who stood behind Levendary’s vision of “delighting the customer”‚ the restaurant was transformed into a multi-billion dollar firm comprised of 3‚500 cafés nationwide. Leventhal stated that “Its wholesome soups‚ salads‚ and sandwiches using high quality ingredients‚ and a commitment to service in a comfortable‚ friendly‚ environment distinguished Levendary Café from other quick
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TO : L. Leclerc‚ COO of Levendary Café FROM : J. Doe Department of Management‚ International Business Advisors (IBA) Room G-120 Ext. 905-912-1867 DATE: November 21st‚ 2013 SUBJECT: Reframing Levendary China’s business operations Problem Several problems exists surrounding Levendary’s recent market entry into China‚ mainly revolving around a lack of communication between head office and Howard
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Levendary Café Homework Assignment 2 Question 1: What is your evaluation of the way Levendary Café has entered the Chinese market? I think Levendary Café entered the Chinese market in a decent way. The pros of how Levendary Café entered the Chinese market included the amount of opportunity in China‚ the success of other foreign restaurant chains and the experience of Louis Chen. The China GDP growth of 14.5% over the last decade made it “ripe for investment”. China’s urban population growth and
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FAMILY AND COMMUNITY New topic (term3) Growth and development throughout are influenced by factors by factors such as - Nourishment (food and water) - Air - The environment - Activity Level - Sleep - Stimulation - Disease - Culture - Religion - Education - Socio-economic status
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immediate goals. He plans on to enable him to attain his goal‚ making it applying the habits he gained to achieve a 80+ beneficial for him. The time frame he allocated Atar enabling him to complete a degree in himself gives him the challenge to complete paramedics.With the use of his to do
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FAMILY IN CRISIS Immediate and unplanned change> results in them being unable to meet the immediate needs of members.> results in trauma. Causes: natural disaster‚ death of family member‚‚ retrenchment‚ family breakdown‚ domestic violence‚ alcohol‚ drug or gambling problems. Temporary or permanent. EG a person could have a seizure and be diagnosed with a brain tumour. Following successful surgery and rehabilitation‚ a return to good health and employment is possible. Three specific needs
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