faced by Dell‚ Inc. (“Dell”‚ the “Company”) and recommendations are given as to where the Company needs to alter its strategy at a business level as well as a corporate level. Broad recommendations include foraying into the retail space at a more aggressive pace‚ laying greater impetus in fast emerging markets such as China and India‚ and focusing more on R&D efforts in order to ensure that higher levels of innovation are achieved by the Company. Introduction Dell‚ Inc. (“Dell”‚ the “Company”)
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LENOVO Case Analysis Situation Analysis Chinese super brand Lenovo‚ formerly formed as Legend‚ has seen itself rise from being a mere imported parts distributor into its country’s largest computer manufacturer as well as being the world’s fourth. The company now has branches world-wide and has experienced successful growths since its establishment in 1984. Lenovo SWOT breakdown: Strengths: Lenovo has a mass and strong relationship with their domestic customer base. Being a homegrown company
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1. Do you think Lenovo should continue to use the IBM and ThinkPad brands or focus more on establishing its own brand identity? The Lenovo name came about in 2005 when two popular PC companies‚ Legend Holdings and IBM‚ merged. Legend Holdings was the largest PC company in China‚ while IBM was well known in the United States). Once reason that IMB was popular was for their popular professional computer named the ThinkPad. The ThinkPad was known for many reasons‚ but one of the reasons
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LENOVO YOGA PRO 3 - MARKETING COMMUNICATIONS Table of Content Page 1) Executive Summary 3 2) Background 3 3) Demographic & Psychographic 3 - 4 4) Positioning Strategies & Perceptual Maps 4 5) Marketing Communications Objectives 5 6) Current MARCOM Mix - Advertisement 5
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Executive Summary SITUATION: Once the largest computer manufacturer in the world‚ Dell has slipped to third in line behind Lenovo and HP. With sales of their once famed laptops and PCs quickly declining‚ their market share has taken a hit as a result. Lenovo and HP are not only to blame for Dell’s demise‚ Apple and Google have established new markets for smartphones and tablets that has shifted demand to these new toys away from laptops/PCs. These new disruptive technologies are a cheaper and thus
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Financial Analysis Lenovo Group Limited CONTENT I. Introduction 3 1. Background 3 2. Nature of business 8 3. Description of product/services 9 4. Current Revenue size and Profit 12 5. Major Market Served 15 6. Ownership 16 7. Other relevant basic information 17 8. Company`s business strategy 21 II. Analysis of Company Performance 21 1. Company Growth 21 2. Financial ratios 23 3. Liquidity 23 4. Leverage 25 5. Profitability – Dupont Analysis
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SWOT Lenovo As Lenovo is for a very large part a PC manufacturer (PC’s is the only segment)‚ this SWOT analysis covers the whole company. Lenovo’s objective is to protect its current strong position in their home base China and keep their large customer installed base. From a growth perspective the targets are emerging markets and expansion of the retail consumer business as well as differentiation to new products. In order to reach its objective in their home market‚ Lenovo should leverage their
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Internal and external analysis of Lenovo Group members: content 1 1. Introduction This report will analyze the business strategic management of Lenovo Company. Firstly‚ it briefly presents the business model of Lenovo. Secondly‚ the report will focus on internal and external environment of Lenovo‚ expounds business and operations strategy of Lenovo. Thirdly‚ it analyzes the strategic choice and strategy implementation. Then‚ it focuses on key features that how to choice strategic
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Recommendations (1) Dell has to keep their simplicity into business models instead of creating it in complete way. (2) Dell should take serious consideration about their customer service in online marketing platform‚ not only providing many kinds of user engagement but they have to maintain it as well. (3) Dell should be more creative into their design features customization to attract more customers. Strengths 1. Good business model 2. Low inventory cost 3. High market shares 4. Customizable
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Stock Code: 992 IDEAS EVERYWHERE Lenovo Group Limited Annual Report 2007/08 TM NEW WORLD. NEW THINKING. TM CONTENTS ABOUT LENOVO Lenovo (HKSE: 992) (ADR: LNVGY) develops‚ manufactures and markets high-quality‚ secure and easy-to-use technology products and services worldwide and is dedicated to building the world’s best-engineered personal computers. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division‚ Lenovo’s heritage in both emerging and developed
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