Name and EID: Due Date: 21 November 2014 Ethics Worksheet #3c (At Home): Spartacus and Roman Slavery Instructions: For this worksheet‚ which will complete your work for Case Study #3‚ I want you to think about how the principle of moral agency applies to a complicated modern case. Your essay should be between 500-750 words. At the start of the film‚ the narrator describes the Roman Republic as being “fatally stricken with a disease called human slavery” and suggests that‚ ultimately‚ it was
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Why Lenovo Succeeds Nowadays‚ is hard for people to have high quality of life without technological products in their daily life. According to a survey‚ there are 900 million to 1 billion computer users (2010)‚ therefore‚ there is no doubt that the technology industry is one of most intense and competitive industries in comparison with other industries. Lenovo is an IT miracle which growing rapidly and achieving successful not only in China but also in global competitive market. “Lenovo creates
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INTRODUCTION Lenovo bounded on the international scene May 2005 wit the acquisiton of IBM’s personal computer division for $1.75 billion. This was viewed as an experiment to see whether Chinese companies could successfully integrate foreign acquisitions as they continued to expend internationally. With this landmark acquisition‚ Lenovo’s new strategy was to become a leader in the global PC market. Lenovo Group Limited is one of the most prominent PC manufacturers in the world especially
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2009 Revised: January 2011; May 2010; January 2011 Accepted: January 2011 Published online: March 2011 ABSTRACT This study into the perceived importance of oral communication skills in accountancy included the collection and analysis of quantitative and qualitative data from a national survey of New Zealand accountants‚ followed by a series of semi-structured interviews. Survey and interview data reveal agreement with existing literature: New Zealand accountancy
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Hewlett Packard: S: 1. Product diversity: HP not just do the software and hardware but the whole rang of service to design‚ implement and IT infrastructure. Right now HP is dominating the market of printer with 40% market share. The product diversity enables the company to hold its position even in the time of recession. 2.Successful strategic acquisitions: In 2002 HP acquire the Compaq and become the largest PC manufacturer by replacing the Dell. In November of 2009‚ Hewlett Packard announced
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Lenovo Lenovo is a multinational company currently headquartered in Morrisville‚ North Carolina. They primarily create computers‚ servers and similar products. In December 2004‚ Lenovo purchased IBM. The primary focus on offshoring and outsourcing went to the IBM’s ThinkPad division. In 2007‚ Lenovo released plans to create an international global hub in India. This occurred due to the experience of India’s “Ogilvy & Mather’s” branch. The have had extensive experience building brands and
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When Lenovo acquired IBM’s PC division to transition out of being China’s largest PC maker to the third largest in the world‚ they were confronted with the challenge of four different brand strategies. Lenovo desired to clearly communicate an authentic value proposition for the newly combined resources of their firm. With this‚ we would recommend a Synergy branding strategy in the short term and a Master Brand approach in the long term. We feel this co-branding approach will further align Lenovo’s
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Product – Lenovo Laptops With a total population of 5 million in 2011‚ Singapore has more than 3.37 million internet users. The country has more broadband accounts than homes with the broadband penetration rate at 148.9% in 2009‚ representing more than 5.96 million subscriptions With a total population of 5 million in 2011. This shows the high level of digital literacy in the Singapore market. Further more‚ laptops are slowly replacing desktops in terms of those studying‚ and those working whose
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Small Case #1 (Lenovo: Striving to be the best) 1. SWOT analysis Location of Factor Type of Factor Favorable Unfavorable Internal Strengths Well-established brand equity Highly respected international business partners Leading position in China Capacity to keep up with market trends and demands High performance in China’s domestic market Weaknesses Low profit margins compared to the industry average Complex and inefficient cost composition Low performance in tablet and smart phone lines abroad External
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THE PROMOTIONAL TOOLSADVERTISING1. PERVASIVENESS: Advertising permits the seller to repeat a message many times. It also allows the buyer to compare messages of various competitors. Large scale advertising says something positive about the seller size‚ power and success. 2. AMPLIFIED EXPRESSIVENESS: Advertising provides opportunities for dramatizing the company and its products through the artful print sound color. ADVERTISING CAN BE USED TO BUILD UP A LONG TERM IMAGE FOR A PRODUCTPROMOTIONThe
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