Service Marketing Individual Assignment Fitness First The Leisure Industry Contents Introduction……………………………………………………………………….2 Brief Overview…………………………………………………………………….2 Market Size and Forecast………………………………………………………2 Competitors…………………………………………………………...…………..4 Marketing Environment External Environment…………………………………………………………..5 Internal Environment………………………………………………………....12 Opportunities and Threats………………………………………………..….12 Strategic
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FX Leisure and Fitness Centre is a large leisure complex on the outskirts of Birmingham. It is part of an expanding chain of leisure centre`s(currently numbering 15) in England. The company was founded in 1996 and the head office is located in Manchester. The Birmingham centre opened in 2004‚but the performance in terms of customer numbers‚ centre utilisation and profits has fallen short of the projected targets. In the last 12 months there has been a slight downturn in the overall customer numbers
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art and education. It was a time of understanding the world and religion was also important. The leisure activities for people were limited to the wealthy. Slaves were not allowed to get an education or have time to be an artist. They were occupied with trying to survive and keep their families alive. Leisure was only allowed to certain people based on economical aspects. The three types of leisure activities that were important to Greek society were the Olympics‚ theater and the bathing. Modern
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I chose to take the Leisure Interest Measure test because I was being curious to see which of the eight domains of leisure interest scores the low to the highest. The scores I got was 1 for physical‚ 2 for outdoors‚ 1 for mechanical‚ 2.5 for artistic‚ 1 for service‚ 2.5 for social‚ 2.5 for cultural‚ and 1 for reading domain. I’m not the type pf person who have less interest in leisure activity. I think that I would scores low on eight domains leisure interests because I have the lack of interest
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Pompeii and Herculaneum: Leisure Activities For each I’ve chosen one main source‚ and gathered a variety of other sources to help explain and reinforce it further. I find that one source (particularly buildings alone) are not enough to base all of the information on‚ and you gain a more comprehensive understanding by combining them. Entertainment was essential to daily life in Ancient Rome. According to Juvenal1‚ it seemed that all Romans were interested in was "bread and circuses‚" and with
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SPORT AND ACTIVE LEISURE: LEVEL 1 BTEC UNIT 10: RISKS AND HAZARDS IN SPORT AND ACTIVE LEISURE LEVEL 1 – 4 CREDITS Tutor: Issue Date: Assignment Timescale (hrs): Review Dates: Task 1: Task 2: Submission Date: Formative/Summative IV Review Dates: |Assignment Brief: | |The aim of this unit is to introduce you to risks and hazards in
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Moortown Sports and Leisure Centre Draft Report PAMS analysis Target: Moortown Sports and Leisure Centre Purpose: 1) Gather information about Moortown Sports and Leisure Centre through surveys of clients and community‚ observation‚ interviews with staff‚ and consultation with key stakeholders. 2) Analyze‚ evaluate and conclude the utilization‚ efficiency and effectiveness of Moortown Sports and Leisure Centre. 3) Plan‚ generate and present a report about the Moortown Sports and Leisure Centre findings
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Labor-Leisure Model in the Everyday Life I like many other college students am not currently seeking work in the labor force. As a student athlete playing golf I am constantly juggling my time between my studies as a senior Economics major‚ and maximizing my golfing potential and chasing my ultimate dream of becoming a professional golfer. Throughout this paper I will explain how I maximize my utility in different circumstances using the labor-leisure model. As I am not actively looking for
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Executive Summary Much of the modern emphasis in sport and leisure businesses is on the customer. Satisfying customers is at the centre of notions of service quality. (Torkildsen‚ 2011) This report examines the Aura Leisure marketing strategy as a total business concept. It illustrates how developing and integrating marketing strategy across the business is helping Aura position itself in very competitive and demanding environment. It indicates problems that company is facing currently and occurred
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INTRODUCTION: FX Leisure Fitness centre is a large leisure complex in the outskirts of Birmingham. It is a part of an expanding chain of leisure centres in England. The centre opened 3 years ago but the performance in customer number‚ centre utilisation and profits has fallen short of projected targets. A new General Manager has set about addressing the business’s downturn. One of his decisions was to create a new post of Marketing Manager in which I have been appointed. The centre
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