It is cautious‚ however‚ to point out that though the speech act makes up a substantial part of securitization‚ it is not in itself securitization. The act of simply speaking security alone is not a successful case of securitization but rather is classified as a securitizing move or a political move. Buzan et al argue that securitizing actors securitize an issue through persuasion as a matter of “security through illocutionary speech acts”‚ by means of reciprocal interaction with an audience.
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1) Evaluate American Express in terms of ‘brand equity’ What are the benefits‚ strengths and weaknesses associated with the company? American Express is an American financial-service‚ which has been known as the paramount of brands among high-end customers. They have continued to build its brand in a steady and consistent manner which is a strength that the service has. It is known to be one of the few truly differentiated brands within the financial category. American express creates a balance
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Company Overview Who doesn’t know American Express and their famous logo‚ the Roman Centurion? American Express has become a household name for much of the world; the brand itself is prestigious and powerful‚ while their service is world renowned. American Express’s humble beginnings started way back in 1850 when Henry Wells‚ William G. Fargo‚ and John Warren Butterfield launched an express mail business in Buffalo‚ New York (Grossman‚ 1987). Business was great and profits soared‚ mainly because
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Harvard case study‚ “Lehman Brothers: Decline of the Equity Research Department” is the slow demise of Lehman’s Equity Research Department. The department’s painful downfall begins when the equity’s division head Jack Rivkin‚ a leader who was loved and well-respected among his team‚ was replaced by Paul William‚ a fixed-income manager who was unfamiliar and unqualified to deal with equities. To some employees in the department‚ William’s appointment was a “slap in the face.” Once Lehman gained independence
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The Effect Of Off Balance Sheet Financing In Failure Of Lehman Brothers Off Balance Sheet Financing: Off balance sheet financing is an accounting method whereby companies record certain assets or liabilities in a way that keeps from appearing on the balance sheet. Example: Supposed that company A has an operating lease on land on which company A has to pay £25‚000 per annum for the next 50 years. But due to nature of lease and IAS17‚ which allow Company to record yearly rental expense‚ but IFRS
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Enterprise Architecture at American Express Critical facts American Express‚ located in New York City‚ was founded in 1850 (Corporate Profile‚ 2015). It is one of the 30 companies in the Dow Jones Industrial Average (Corporate Profile‚ 2015). American provides services such as credit cards‚ charge cards‚ and traveler’s checks (Corporate Profile‚ 2015). American Express cards account for 24% of credit card transactions in the U.S. (Corporate Profile‚ 2015). According to the company’s 10k‚ the company
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is ’’The Art of Corporate Success.’’ SECTION: Section 6; Page 29‚ Column 1; Magazine Desk LENGTH: 11488 words FOR YEARS THE RESENTMENT HAD been building. And now‚ at lunch‚ it began to erupt. Lewis Glucksman‚ the co-chief executive officer of Lehman Broth-ers Kuhn Loeb‚ a short‚ rumpled man with the face of a Russian general‚ who was disparaged by Wall Street blue bloods as a lowly ’’trader‚’’ Lew Glucksman would leave the lunch table determined to remove Peter G. Peterson‚ his imperious co-C
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American Express Chairman/CEO Influence and Outcomes 7/30/2011 Table of Contents American Express Overview 3 James D. Robinson 3 Success and Failures of Robinson 3 Board Of Directors 4 Decisions Required 4 Candidates for CEO Position 5 Robinson’s Strategy 5 Decisions Of The Board 5 Problems Faced By American Express 6 Solution 7 Lessons Learnt 7 References 7 American Express Overview American Express Company (American Express)‚ incorporated in 1965
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assignment (video case- American Express) Date: 14th June 2009 Name: Farzana Farooq Student ID : 0810127 1.Select three of the macro environmental forces discussed in the chapter. How does American Express adjust its marketing mix in response to trends within each of these factors? The three macro environmental factors are the following: Demographic environment: American express has been since the baby boomers time and at that period they just used to offer one product (card) but as time changed
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American Express: Branding Financial Services Introduction American Express is known worldwide for its charge cards‚ travelers’ services‚ and financial services. It is one of the best-known and most-respected global brands. As it grew from a 19th Centurynineteenth- express company into a travel services expert by the mid-1900s‚ American Express (AMEXAMEX) became associated in the minds of consumers with prestige‚ security‚ service‚ international acceptability‚ and leisure. Advertising
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