! ! ! ! ! ! ! ! ! ! ! ! The LEGO Case Study 2014 ! ! ! ! ! ! ! ! ! ! The A CONTENTS ! ! ! 1! ! 2! ! ! 3! ! 4! ! 5! ! 6! ! 7! ! Introduction!! ! ! Difficult start to the decade 2001.! Signs of Recovery 2002.! Hopes dashed - 2003.! LEGOLAND parks.! LEGO Brand Stores.! The Knudstorp Review.! 8! ! Financial Focus - the ! Oveson addition. ! 9! ! Back to basics and the limit to adjacencies. ! ! ! 10 ! Developing the strategy ! why do we exist? ! ! 11 ! First the action plan -
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Lego Case Study Analysis Pallav Mathur Q 1. What led the LEGO group to the edge of bankruptcy by 2004? By the end of 2003 Lego was already facing crisis owing to dipping profits and declining market pool for toys. Lego had planned to expand into markets beyond building toys and needed huge investment to be made in it. But it found difficult to compete when fad players and other toy manufacturers were giving them stiff competition in a market that already was supposed to be giving lesser returns
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Analysis: * The construction toy market is worth $600 million * Lego is a $1.6 billion business in the construction toy market spread across 130 countries * Lego enjoys 80% of market share in the North American market * Lego is as an esteem brand and is looked upon not only as a toy company but also a company with toys that develop learning and new skills * Due to competitors like Mega Bloks Inc.‚ Hasbro etc. Lego started losing market share * Some of the major reasons for the
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1. What has led the LEGO group to the edge of bankruptcy? External threats (macro PEST‚ micro Porter’s 5 forces) giant conglomerates dominating industry (risk of being taken over) p.2 competing rising costs while competitors outsource p.2 pressure from big retail customers with power? e.g. Walmart‚ Target p.2 negative industry trends in toy industry p.1 1) fad toys are rising and product life cycles declining. threat of shortening/declining life cycle despite rise of fad toys
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| |An Examination of Pricing Strategy | |The LEGOTM Group‚ Ltd | |
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The Berries experienced the pre-affiliation stage when we first formed our small groups. We were not familiar with each other at first so the activity using the prompt cards given to us in class to get to know each were really helpful. We did not see our relationships as intimate‚ as most of us had never met‚ we just happen to be sitting close to each other in class and that was how we picked our group. At first‚ we did not even want to get together to watch 12 Angry Men and watched it on our
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1. Recap the Facts I learned from Uli’s slideshow LEGO made action figures in yellow to allow children to allow their imaginations to think of the figures as any color. The diversity of the toys moves into the hiring process to equalize the diversity in the company. I have noticed in most of our slideshows there is a certain percentage of women in executive teams. LEGO has one woman in the executive team. This was surprising because I stereotype women as caregivers for children and would know more
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Name: Tony El Khoury Date: 21/03/2013 Two Stories of Outsourcing Question # 1: Auratek Company had experiences with outsourcing to cut cost in fabricating data storage devices. The aim of all this was to improve quality and decrease in the development and fabrication process which will decrease the after-sales support. The company estimated that the cost savings could achieve approximately $ 2 million annually due to reduced cost of engineering in India. In Auratek Company we can see
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The company LEGO is a famous toy manufacturing organization headquartered in Billund‚ Demark. It was founded in 1932 and owned by the family Kristiansen. In 1934‚ the founder stumble upon the name LEGO‚ which stands for Leg Godt and meaning “play well” in Danish. The major products of the company LEGO are LEGO-brand toys‚ which consisting most of the interlocking plastic bricks. LEGO also introducing its own system‚ which means that thousands of building elements can be easily combined with numerous
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Outsourcing With unemployment rates increasing and new jobs seemingly nonexistent‚ outsourcing has become the center of a lot of hate in the Unites States. In 2011 alone‚ over two million jobs were outsourced to different countries. I can see why this has upset workers who don’t look forward to the not-so-upper-middle-class type of lifestyle. They can grumble and argue all they want‚ but the truth is‚ outsourcing isn’t going to go away‚ and is in fact the future of business and production. In
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