1. What has led the LEGO group to the edge of bankruptcy? External threats (macro PEST‚ micro Porter’s 5 forces) giant conglomerates dominating industry (risk of being taken over) p.2 competing rising costs while competitors outsource p.2 pressure from big retail customers with power? e.g. Walmart‚ Target p.2 negative industry trends in toy industry p.1 1) fad toys are rising and product life cycles declining. threat of shortening/declining life cycle despite rise of fad toys
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OPERACIONES II Caso: EL JUEGO DEL LEGO Desarrollado por: Roger Jaramillo Raúl Acurio Fernando Palacios Profesor: Daniel Susaeta Fecha: Marzo - 2011 1. DATOS DEL tALLER. 1. TABLA DE DATOS DE LAS 6 RONDAS. 2. OBSERVACIONES RELEVANTES. • A medida que se procesan lotes más pequeños en las diferentes etapas del proceso de producción‚ el material atrapado en el proceso WIP es menor. Como se puede ver en la Ronda 1 cuando los tamaño de los lotes para el tratamiento
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examples of successes and/or challenges. Q4. What is needed to improve cross-cultural management within MEC? CASE TWO LEGO What are LEGO’s values and corporate identity? How did these develop over time (prior to LEGO Media Int’l)? How did Lego’s organizational structures & policies permit int’l alignment AND explicitly reflect the company’s belief in equifinality? How did LEGO actively reduce barriers to communication? Give examples of some of their internal communication practices & indicate
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Analysis of the Operations Strategy and Management Decisions in Lego Group between 2004 and 2009 Summary By 2004 Lego was in considerable trouble; it had made a loss of approximately £200m; sales fell by 40%. One reason for this was lack of success in moving into new markets‚ such as computer games and clothing. However‚ a major cause for the financial woe was due to issues in the supply chain; costs were not being squeezed out‚ and the increase in specialised LEGO models had led to an explosion
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Lego targets parents‚ offering an alternative to television! From the first glance‚ it is immediately noticeable that this controversial advertisement is clearly very different from the traditional advertisements one would expect from Lego. It definitely has the parents as the target audience and is focusing on the parent’s fear of bad influences on their children. When one considers who the preferred‚ negotiated and oppositional readers would be as defined by Stuart Hall (Hall et al. 1980)
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Chabon’s podcast explains the evolution of Legos over time and how it is taking away creativity from children. He first starts the podcast by explaining what Legos were during his childhood time‚ which were solid square and rectangular blocks offered in many colors which encouraged children to use their creativity to make whatever came to their mind. He fast-forwards to when his three-year old daughter became interested in Legos so he decides to buy her a Lego set which was quite complex and came with
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for LEGO that has been attached above. I will pay close attention to the purpose‚ structure‚ audience and tone of this advertisement as well as unpacking its linguistic features. The purpose for this LEGO advertisement will be identified first; followed by the study of how its structure‚ audience‚ tone and certain linguistic features will affect its persuasiveness. The purpose of this advertisement is to persuade (UNISA. ENG1502: Study Guide. 2014: 80-83) its audience to buy the product; LEGO. The
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The Lego Movie as an Apocalyptic Narrative The Lego Movie is an adventurous animated film that follows the protagonist‚ Emmet Brickowski. Emmett is a completely ordinary LEGO mini-figure who always follows the rules. He then becomes mistakenly identified as the Special – an extraordinary being and the key to saving world. He finds himself being drafted into a fellowship of strangers who are on a mission to stop an evil tyrant’s‚ Lord Business‚ plans to conquer the world using his super weapon‚ “Kragle”
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LEGO Group Threshold Capabilities Threshold Resources Tangible Intangible Physical Finance HRM Threshold Competence Primary Inbound logistics‚ operations‚ outbound logistics‚ marketing & sales Support/Secondary HRM‚ general administration Unique Capabilities for Competitive Advantage 1) Corporate Function - Strong financial control 2) Management Information - Comprehensive‚ integrated MIS network linked to managerial decision making 3) Research and Development
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Lego: one more brick in the wall?1 Lego in 2004 was in severe difficulty‚ since 1998 it had been losing money and in 2003 and 2004 Lego suffered the biggest losses in its history. Despite being a much loved toy and brand Lego was facing financial collapse. This case study details the steps taken by new CEO Jorgen Vig Knudstorp to save Lego and I will also perform a SWOT analysis detailing the internal and external environment facing Lego at that time. Lego SWOT Analysis Internal Environment
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