Media and Communication‚ Pune Brand Management Prof. Atul Tandon Lego Case Study Lego – The way the world plays An Introduction: LEGO Lego) is a privately held consumer product company engaged in the manufacture and distribution of a wide range of toys‚ video games and online games. A powerful and instantly recognized global brand has been a key feature of Lego’s success. Lego has worked hard to establish this brand through a number of routes. The
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Bibliography: Support: case study LEGO Internet sources: - Wikipedia‚ http://en.wikipedia.org/wiki/MattelMattel‚ http://investor.shareholder.com/mattel/annuals.cfmSwot Mattel‚ http://www.wikiswot.com/SWOT/4_/Mattel_INC.htmlNew York Times (http://topics.nytimes.com/top/news/business/companies/mattel_inc/)
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1. From early 1990s to 2004‚ the Lego Group‚ a long successful toymaker with a world-renowned brand‚ fell into the edge of bankruptcy. Compared with the highest revenue in 1999‚ the revenue in 2014 decreased by 35.6% while the net profit was negative‚ seven times less than that in 1999‚ the lowest in the past ten years. Its net profit margin and ROE were also the lowest. The gross margin and inventory turnover were all lower than its competitors. The strategic moves in the two main periods “growth
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Case: the LEGO Group: Publish or Protect? Publish‚ Patent or Trade secret? Introduction: The LEGO Group are maintaining their competitive advantage through two main direction which are having more intelligence modular design and product introduction‚ such as new product line and having manufacturing process innovation that can reduce cost‚ shorten manufacturing cycle and improve the product quality. For manufacturing innovation LEGO are introducing new technology into their process. The project
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Lego case study: from Downfall to Revival The Lego Group Case Study Kim In Seok Strategic Management Lego bricks still hold special meaning to many young adults who have played with the bricks in their teenage years. I‚ for one‚ count among those young adults as I was an avid collector of Lego products myself: whenever there were new Lego products released‚ I used to nag my parents to buy them for me and promised to be a ‘good boy’. Thus it came quite
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Lego Case Study Analysis Pallav Mathur Q 1. What led the LEGO group to the edge of bankruptcy by 2004? By the end of 2003 Lego was already facing crisis owing to dipping profits and declining market pool for toys. Lego had planned to expand into markets beyond building toys and needed huge investment to be made in it. But it found difficult to compete when fad players and other toy manufacturers were giving them stiff competition in a market that already was supposed to be giving lesser returns
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DISTRIBUTION MANAGEMENT 1) Distribution: Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user‚ using direct means‚ or using indirect means with intermediaries. 2) Distribution management: The management of resources and processes used to deliver a product from a production location to the point-of-sale‚including storage at warehousing locations or delivery to retail distribution points
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1. Introduction LEGO is a combination of the Danish words “leg” and “godt”‚ meaning “play well”. As their name and ideal‚ Lego has been beloved by the children as well as the parents for decades. Not only as plastic toy bricks‚ but also effective educational tools‚ the LEGO Company enjoyed continuous growth and broaden the global brand value. The LEGO brand moved to third place in 2002/2003 with only Coca-cola and Kellogg having greater respect among families with children. Even though as the
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OPERACIONES II Caso: EL JUEGO DEL LEGO Desarrollado por: Roger Jaramillo Raúl Acurio Fernando Palacios Profesor: Daniel Susaeta Fecha: Marzo - 2011 1. DATOS DEL tALLER. 1. TABLA DE DATOS DE LAS 6 RONDAS. 2. OBSERVACIONES RELEVANTES. • A medida que se procesan lotes más pequeños en las diferentes etapas del proceso de producción‚ el material atrapado en el proceso WIP es menor. Como se puede ver en la Ronda 1 cuando los tamaño de los lotes para el tratamiento
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! ! ! ! ! ! ! ! ! ! ! ! The LEGO Case Study 2014 ! ! ! ! ! ! ! ! ! ! The A CONTENTS ! ! ! 1! ! 2! ! ! 3! ! 4! ! 5! ! 6! ! 7! ! Introduction!! ! ! Difficult start to the decade 2001.! Signs of Recovery 2002.! Hopes dashed - 2003.! LEGOLAND parks.! LEGO Brand Stores.! The Knudstorp Review.! 8! ! Financial Focus - the ! Oveson addition. ! 9! ! Back to basics and the limit to adjacencies. ! ! ! 10 ! Developing the strategy ! why do we exist? ! ! 11 ! First the action plan -
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