Case Study Primark (CIBS) Word Count: 3‚281 Executive Summary The fashion industry is criticized widely for not maintaining the ethical standards. From the use of animal fur‚ exploiting child labor‚ low wages. Promoting superficial image of women and racial discrimination‚ the fashion industry has caused its fair share of controversy and bad press. The complex thing about ethics is that it has different meaning for different individuals. Some might consider a particular issue extremely offensive
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 INTRODUCTION Primark is an Irish clothing brand‚ with over 200 stores over the world in countries such as Ireland‚ United Kingdom‚ Germany‚ Spain‚ Portugal‚ Netherlands or Belgium. It is considered one of the most important ‘fast fashion’ leaders in the UK retailing market. Its main and notable differentitive key points is producing large volume of clothing and selling them at a very cheap price. It has several lines to cover as many targets as possible such as women clothing‚ men clothing‚ shoes
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[Type the company name] Marketing Strategies in Primark [Type the document subtitle] DELL [Pick the date] Table of Content Part A – Situation Analysis 1 1. Introduction 1 2. Situation analysis 1 2.1. Internal analysis 1 2.1.1. Vision 1 2.1.2. Mission 1 2.1.3. Objectives 1 2.1.4. Strategies 2 2.2. External analysis of US retail market 4 2.2.1. Macro analysis – PESTLE 4 2.2.2. Micro analysis – 3Cs 7 2.3. S.O.W.T analysis 11 2.4. Strategic Implications and Conclusion 14 Part B – Competitive Environment
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According to Saaksvuori Antti and Jmmonen Anselmi (2008) PLC can be used both proactively and retrospectively. Proactively‚ Primark need to access how it think that its product will perform through its PLC and a marketing strategies and marketing mix that should accompany each stage. Grant R.M. (2002) has stressed retrospectively‚ as a tool of assessment that when Primark can enter into particular market with a new product. 1.4 comparison and contraction Porters five forces model and SWOT analysis
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Primark and Oxfam Marketing Purpose and Techniques Contents Introduction____________3 Oxfam________________4 Primark_______________7 Charts & Tables _______10 Appendix_____________12 Introduction This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services. Before we can understand the effectiveness of the marketing techniques‚ we have investigated both companies
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Legal Factors A legal factor is when you can be prosecuted. Statutory law: If you break the statutory law it is a crime. * A law passed by parliament. A new government can bring in new laws – this means that if there is a new government they have the rights to allow a law to pass or can turn down it‚ but it has to be decided through the parliament. * This involves the police‚ if the rule is broken – this is saying that if you break the legislation the police have the right to enter
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4.4. PURCHASE DECISION In terms of shopping experience‚ Primark has being improving the overall store environment‚ according to (Wilson‚ 2015) the new store in Boston is equipped with smartphone-charging stations‚ video monitors and digital screens are used to promote the Primark brand story through full illustrations and shout-outs from Primark’s global community. As stated by (Merchandisingmatters‚ 2015) “While today’s shoppers can have many digital touch points throughout their path to purchase
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PRIMARK PRIMARK Pay Less Look Good MBA 4B Shahid Ishaq Nafees Akram Shahid Rashid Rana Waheed Zafar SanaUllah Waqas Nayer Sadia Rafaqat Sana Altaf Aun Naqi Zainab Naeem 152 113 154 194 147 179 138 145 166 199 Submitted to Sir Adil Paracha Contents Executive Summary .................................................................................................................................... i Introduction.........................................................................
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Strengths • Primark‚ being a subsidiary company of Associated British Foods‚ increased rate of growth earned 3.5bn more than double the amount in the last 5 years. (Primark 2013) contributes to the employment of more than 700‚000 workers across three continents (Primark‚ 2013). Game Changer Award in recognition of work in ethical sourcing. (Primark‚ 2012). Member of the ETI (Ethical Trading Institute). Strong link in loyalty and uniqueness to their customers. Primark has over 125 stores located
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Gabriela Kratochvílová MARKET RESEARCH – PRIMARK stores Potential to expand in the Czech Republic market ------------------------------------------------- Introduction Primark is an Irish clothing retailer‚ operating in Austria‚ Belgium‚ Germany‚ Ireland (branded as Penneys)‚ Portugal‚ Spain‚ the Netherlands and the United Kingdom. The company’s main headquarters are in Dublin‚ they are a daughterly of British food processing company ABF. Primark first opened in June 1969 in Mary Street
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