Section A: Prestcom 3-4 Section B: Industry and Competitive structure 5 Section C: Industrial forces 6 Section D: Product Evolution 7 Section E: Market Segmentation 8 Appendix 1 – Prestcom 9 Appendix 2- Direct & Indirect competitors 10 Appendix 3 – Competitive Advantage Vs Competitive Scope 10 Appendix 4 – Market share 10 Appendix 5 – Adoption life cycle 10 Appendix 6 – Porters 5 forces 11 Appendix 7 – Product Hierarchy 12 Appendix 8 – Product Life Cycle 12
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Task one Alton towers key customer market segments: Alton towers target a wide range of customers as they have a lot to offer for different people‚ gender doesn’t come into this I don’t think as boys and girls both enjoy rides. They target families as they cant just target children as children cant get all the way to Alton towers and pay for it as well‚ they try and draw the parents in as they will be paying for the children. Also Alton towers have a big target market on ‘thrill seekers’ that’s
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Customer Service at Alton Towers I am going to be writing about the customer service in Alton Towers‚ and factors that would affect the customer service. I will begin with writing about factors that would affect customer service: a) Seeing as how Alton Towers is an amusement park‚ factors that could effect could affect customer service can range from factors such as are there many places for visitors to purchase food for when they are hungry‚ are they enough lavatories around the park
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Alton Towers And The Prince’s Trust Contents: Page 3: Introduction Page 4-5: Alton Towers Page 6-7: The Princes Trust Page 8: Conclusion Page 9: Recommendations Page 10: Bibliography Introduction This report will be based on business environment and it will be about Alton Towers and Prince’s Trust and the type of business‚ purpose and ownership of two contrasting businesses. Alton Towers are theme park based in Staffordshire‚ England
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Environmental Factors The Coca-Cola Company was established in 1886 in the United States. Today‚ the Coca-Cola Company’s products are available in over 200 different countries. Each country contains its own demographics and other factors that influence the marketing planning and promotions for the Coca-Cola product lines. These factors vary by location and can include culture‚ customs‚ and even legal matters. The Coca-Cola Company has been able to successfully examine these factors and create marketing
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Legal factors Legal factors are those that impact businesses in a legal way. The legal factors would be ranked and analysed. They include: providing a framework for businesses‚ consumer protection and employment law‚ ensuring fair and honest trading. PROVIDING FRAMEWORK FOR BUSINESSES This law is very important because it gives businesses legal protection and also gives them some degree of certainty as to what the business has to gain and loss in extreme cases such as business bankruptcy
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Legal Factors A legal factor is when you can be prosecuted. Statutory law: If you break the statutory law it is a crime. * A law passed by parliament. A new government can bring in new laws – this means that if there is a new government they have the rights to allow a law to pass or can turn down it‚ but it has to be decided through the parliament. * This involves the police‚ if the rule is broken – this is saying that if you break the legislation the police have the right to enter
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Political and legal factor. This piece of land across the globe‚ turned to Asia and chaired by a woman‚ is indeed an amazing country and it attracted all those who visit‚ contractors included. With steady growth over 15 years‚ this market is synonymous with economic stability‚ political and social. The center-left government‚ in power since the return to democracy in 1989‚ continues to lead the neoliberal policies implemented under the dictatorship (privatization‚ concessioning‚ open borders
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going to describe how political‚ legal and social factors are impacting upon activities in Barclays PLC‚ Diabetes UK and their stakeholders. POLITICAL‚ LEGAL AND SOCIAL FACTORS PLS analysis is very useful for studying the environment in which a company operates and accessing external factors influencing the company in the markets it operates. PLS is the acronym for the following categories of investigation: political‚ legal and sociological factors. BARCLAYS
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The legal factors that impact on tesco are the consumer protection sales of goods act. This means that tesco or any other business that sells goods to customers have to describe the goods accordingly which means that the product has to match the description of the product. The consumer protection act ensures that the goods that are sold are suitable for purpose and good quality. The national minimum wage act is the minimum pay that a business must pay to their employees: the workers are entitled
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