Company VF Corporation Category Apparel and accessories Sector Lifestyle and Retail Tagline/ Slogan A Lee is you; A Lee Dont Lie; Own the moment USP A company which has rich heritage‚ Innovative designs and socially responsible organization. STP Segment Men and Women who want to wear stylish and innovative jeans at an affordable price. Target Group Young urban men and women from the upper middle class Positioning A stylish brand
Premium Jeans
INTERNAL ANALYSES Mission and vision Mission Instagram We are not building a product but we are trying to solve problem for people‚ which end up becoming a business and product. Features or minor tweaks would have been brought up from problems an entrepreneur wants to solve. What problems are we trying to solve? 1. You want to find information of something you capture with your phone not the keyword for search (sometimes you don’t even know what to the keywords are) 2. You want to
Premium Jeans Problem solving
Anthro 121AC December 2013 Jeans and The Blue Denim In Japan‚ people have kimono‚ in China‚ they have cheongsam as a long dress with a high collar and slit skirt that traditionally worn by Chinese women‚ and in USA‚ people have jeans as their fashion identity. Fundamentally‚ jeans can be described as blue denim and it is very functional‚ durable‚ and mainstream in the public. Every facet of American society has worn jeans since 160 years ago. The story of jeans started by Levis Strauss‚ and
Premium Jeans
Teresa Bradshaw-Grace Social Argument and Research Project August 8th‚ 2012 Baggy Pants: Criminal Wardrobe or Fashion Statement? I turned 40 years old in May. I took some time to reminisce with my 12 year old son about times and trends I have witnessed in my life. As always‚ his curiosity is centered on politics‚ music and fashion. Our conversation was entertaining as I told him about bell bottoms‚ Fat Albert‚ AC/DC‚ the beginning of hip hop‚ and finally: the birth of baggy pants (as
Premium Jeans Trousers Undergarment
Blue Jeans: Born to last Hardeep Singh Gill COMM171-341 Catherine Boote June 28‚ 2013 The article “Blue jeans: Born to last” by Leslie C. Smith was published in Globe and Mail in 1992. Smith gives the brief details and the history of world popular blue jeans. The main idea of the essay is that how blue jeans came into life and what does it represent. In 1980’s‚ during the time of gold rush‚ French cotton called denim came into being which replaced canvas and people called
Premium Jeans Trousers
Denim jeans were originally created for the workers in the 18th century. The original idea behind the jean was to offer protection to the plantation workers. The jean material was extremely strong and worked as a means to protect the workers bodies from harm. The jeans were a deep indigo in color and worked well due to the fact that because the color was so dark‚ the jeans did not fade quickly. As jeans made their way through the eras of the western times‚ World War 2‚ the rebel stage and the hippie
Premium Jeans
There’s More to a Pair of Jeans than You Thought Jeans are pants and a world icon for the casual look. It has been so far for decades. I t is known for its comfort and many different styles of fitting. It’s now available in many different colours but perhaps the most famous one is blue jeans. There’s more to a pair of jeans than you thought. Most of you probably think that jeans are just made in factories by machines‚ but that is certainly not the case. For starters‚ the brass wire that makes
Premium Jeans Trousers Color
History of the Fornication Pants Jeans today are much more than a simple item of clothing; they are a staple‚ a comfort and an identity. They are not a piece of clothing that is unique to one culture or society; jeans are jeans no matter where you are. Jeans have transcended nationality‚ race and even war‚ and yet they are still one of the most ordinary parts of our lives. What many people take for granted is that Jeans have become such a part of their everyday lives that they never
Premium Jeans
INTRODUCTION: Both the Levi and Lee brands are pioneers when it comes to denim. Both brands began in the 17th century‚ Levi’s beginning in 1853 and Lee beginning in 1889. (www.leejeans.com‚ 14/9/05) (www.levistrauss.com‚ 14/9/05) Levi Strauss and Company is one of the largest brand name manufacturers in the world. The company itself was founded by Levi Strauss‚ a Bavarian immigrant to the United States. During the gold rush era‚ Strauss began to produce trousers sewn from tent canvas to meet
Premium Advertising Jeans Brand
In 1873 blue jeans were invented by a well known man named Levi Strauss. Blue jeans became popular for farmers and workers‚ because they were tougher and less likely to rip. Many Americans wore jeans for comfort‚ too. A 24-year-old German immigrant named Levi Strauss departed from New York with little supply of dry materials. He also had the intention of opening an extension of his brother’s New York business that he was bringing to San Francisco. Strauss did not want to be a prospector‚ so he decided
Premium Jeans