DELIVERABLES (10 points each) News Release (General) News (press) releases are objective stories written in newspaper style to inform media gatekeepers about various promotions. Gatekeepers discard more than 90 percent of the news releases they receive‚ so a release should be newsworthy‚ timely‚ and hold the interest of readers. Additionally‚ an effective news release should maintain a local focus and not be overly promotional‚ which displeases most journalists. The news release should be
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Reliable Sources Worksheet Locate two sources in the University Library on a topic of your choice. Provide the required information for both sources. Source 1 Author: Thomas‚ Theda Date: October 1‚ 2012 Title: Adapting team-based learning to the interpersonal communication class Publication: International Journal of Pedagogies & leanings Vol. 7‚ Issue 1‚ p 51-61 How would you format this reference: Is the source reliable? How do you know? Yes‚ this source is reliable
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Team learning. Hackman (1983) defines team as a social system that consists of at least two members who share responsibility for a team product or service‚ recognize themselves as a group and are recognized as such by others as well. According to Senge (1990‚ p.220)‚ “Team learning is the process of aligning and developing the capacity of a team to create the results its members‚ truly desire. It builds on the discipline of developing shared vision. It also builds on personal mastery‚ for talented
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MKT/571 Final Exam 1) Which of the following is most closely associated with a proactive marketing orientation? A. It involves delivering superior value. B. It is about understanding and meeting customers’ expressed needs. C. It represents the “make and sell" philosophy. D. The marketer focuses on the customers’ latent or hidden needs. 2) Marketing __________ is the art and science of choosing target markets and getting‚ keeping‚ and growing customers through creating‚ delivering‚ and
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DOWNLOAD 1) Small companies can engage is marketing research in a number of creative and inexpensive ways‚ including _______________. A. Using its own internal marketing research department B. Buying information from database companies like A.C. Nielsen C. Setting up their own web site D. Using an online information service such as the internet 2) A marketing information system (MIS) consists of ___________. A. An organized collection of comprehensive data about individual customers
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DOWNLOAD http://www.supportonlineexam.com 1) Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence? A. Watching how the stock market reacts to interest rate changes B. Motivating distributors to pass along important intelligence from the marketplace. C. Collecting competitive intelligence by buying a competitor’s products D. Setting up a consumer panel 2) When Molly’s parents retired‚ they decided they wanted to travel. They found an
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CORPORATE LEADERS LAXMI NARAYAN MITTAL BRIEF HISTORY OF L N MITTAL Lakshmi Narayan MiTTAL born 15 June 1950 is a London-based London based Indian billionaire industrialist Born in Sadulpur village‚ in the Churu district of Rajasthan‚ India‚ and resides in Kensington‚ London. His father started a steel Mill in Hardoi‚ Uttar Pradesh‚ and nearly 80% of the Mill’s production used to be sold through the firm owned by Lala Gulab Chand. They eventually moved to Calcutta where his father‚ Mohan
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Starbucks has a specific target audience for the company’s soup line. According to "Who Is Starbucks’ Target Audience?" (2012)‚ “This audience is adult male and adult females from the ages of twenty-five to forty years old. This is approximately half of Starbucks total business” (para.3). The company has another large target market audience. According to "Who Is Starbucks’ Target Audience?" (2012)‚ "Starbucks’ second largest target market is forty percent of its business. This audience is between
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Team Ground Rules and Guidelines What are the general expectations for all members of the team? • It will be expected that every team member maintain an open line of communication during the process. • As a team we will feel comfortable to ask questions and share opinions/views on various topics relating to team projects. • Every member must be committed to the time allotted for team meetings. (Attendance is crucial‚ unless given notice beforehand in which arrangements can be made) •
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The comment of ‘Team Training in China: Testing and Applying the Theory of Cooperation and Competition’ The article is mainly about the theory of cooperation and competition that might cause different result in teamwork. The main points of the study are as follows: 1. In cooperation‚ people conclude that their goal achievements are positively correlated. However‚ in competition‚ people believe that their goal achievements are negatively correlated. So in cooperation person in the team can reach their
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