Harvard Business School “Customer Centric Global Branding: Lessons from Latin America” Rohit Deshpandé‚ Harvard Business School rdeshpande@hbs.edu Global Branding Conference Koc University Istanbul 22 June 2010 © 2007 rdeshpande@hbs.edu 2010 Harvard Business School The “Provenance Problem” When “made in (emergent country)” doesn’t help: Made in Brazil Made in Russia Made in India Made in China B.R.I.C. or Kenya or Turkey or Vietnam © 2007 rdeshpande@hbs.edu 2010 Harvard Business School
Premium International trade Harvard Business School Brand management
Best Buy Customer Centric Model “How can Best Buy continue to have innovative products‚ top-notch employees‚ and superior customer service while facing increased competition‚ operational costs‚ and financial stress?” This is the critical question asked by a company who has out survived others‚ but will they outlast when all is said and done. Originally known as the Sound of Music established in 1966‚ Best Buy began as an audio components retailer. By 1983‚ the company officially changes its name
Premium Best Buy Customer Customer service
Discuss why Best-Buy’s customer-centric model may not be relevant today. More specifically‚ consider the following issues: How have segment needs and preferences evolved to prompt a re-consideration of the customer-centric model? Which factors contributed to such shifts? Can Best-Buy currently successfully compete for the customers in the “long-tail” of the Pareto curve? Provide a rationale for your answers. ____________________________________________________________________________
Premium Retailing Shopping Electronic commerce
AMD : A Customer-Centric Approach to Innovation ISEG – ISM MBA Program September 30‚ 2010 Professional Management Skills Assessment Word Count: 2600 This case analyzes the strategy of AMD‚ a microprocessor manufacturer which is a direct competitor of another microprocessor company‚ Intel. Between the two companies the competition has never been really balanced because of Intel’s much more Important Size and budget. AMD has found itself in a bad shape several times but has always success in
Premium Customer Marketing Customer service
Senior Relationship Manager Premium Banking‚ Chittagong Cluster‚ BRAC Bank Limited. Subject: Submission of Internship Report. Dear Sir‚ With due respect I am very pleased to enclose herewith the internship report on “Product Centric Business Model & Customer Centric Business Model: A comparative Study of BRAC Bank”. I have tried my best to prepare a good report with providing all of my effort and to cover all aspects regarding the matter. I think that this report contains the information that
Premium Bank Banking Commercial bank
Mainframe-Centric Client/Server Computing The mainframe-centric model uses the presentation capabilities of the workstation to front-end existing applications. The character mode interface is remapped by products such as Easel and Mozart. The same data is displayed or entered through the use of pull-down lists‚ scrollable fields‚ check boxes‚ and buttons; the user interface is easy to use‚ and information is presented more clearly. In this mainframe-centric model‚ mainframe applications continue
Free Graphical user interface User interface Personal computer
unplug from your technology?” is a question many moms ask their kids. Yet‚ moms are now plugging in too…to their support groups. Online support groups aren’t restricted by geography or time. They are a space for women of various backgrounds to discuss sensitive topics. They also reduce stress‚ provide support‚ entertainment and empowerment. This study inspected a mom-centric Facebook page called Ask the Chicks. Its creation was driven by followers‚ rather than company benefit. This offers unique
Premium Woman Family Gender
Artifact-Centric Business Process Models: Brief Survey of Research Results and Challenges Richard Hull IBM T.J. Watson Research Center‚ Yorktown Heights‚ NY‚ USA Abstract. A data-centric approach to business process and workflow modeling has been emerging over the past several years. This short paper presents a structured framework for a class of data-centric business process models‚ which are based on “business artifacts”. The paper provides a brief survey of research results on artifact-centric
Premium Business process modeling Process management Business process
What does it mean to be customer centric ? The heart of the word customer is “custom”. Great companies understand this. They know building a value proposition around what customers really want – and will want in the future is the foundation far a competitive advantage and business success. What are the benefits of centricity ? * A profitable customer base * Clear understanding of how to grow your business and profits‚ based on a deep knowledge of your customers * An ability to
Premium Customer Business Knowledge
ARTICLE IN PRESS Int. J. Production Economics 92 (2004) 113–124 Supply chain coordination in buyer centric B2B electronic markets Charles X. Wanga‚*‚ Michel Benarochb a School of Management‚ State University of New York at Buffalo‚ Buffalo‚ NY 14260‚ USA b School of Management‚ Syracuse University‚ Syracuse‚ NY 13210‚ USA Received 1 September 2002; accepted 1 September 2003 Abstract While over the past 4 years more than 1000 B2B electronic markets that cater to a wide spectrum of industries
Premium Supply chain management