LISING‚ JESUS MIQUE‚ KIM MK1C [pic] Introducing the healthier way of eating in a fast food…. BURGER MACHINE’S NEW GgiesBurger!!! [pic] The Vegetarian Burger OUTLINE I. Executive Summary II. Current Marketing Situation III. SWOT Analysis IV. Objectives and Issues V. Marketing Strategy VI. Budget VII. Action Program VIII. Control GGIESBURGER “Tastes like meat‚ makes your body fit!” I. EXECUTIVE SUMMARY Burger Machine‚ one of the country’s leading
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restaurant group with restaurants in nearly 100 countries in the world. If we combined with Pizza Hut and Taco Bell‚ there are nearly 30‚000 restaurants worldwide. In 2002 Tricon changed its name to YUM! Brand Inc. Despite these changes in ownership‚ the strength of the KFC brand has seen the expansion of the UK & Ireland restaurant network to its current level of over 700 locations‚ some company operated and some franchised. The excellent growth of KFC in UK had also become a model for the KFC in Europe
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5. SWOT MODEL ANALYSIS 5.1 Internal strengths Strong Customer Base (S1) - SmarTone has a strong customer base which provides sound financials to the company. According to Morgan Stanley statistic‚ there are 1.3 million of subscribers ranking the 4rd in the market and it earned the highest revenue per subscribers . Due to increase in data services usage by the strong customer base‚ there will be growth in the revenue streams. Comprehensive Service Portfolio (S2) - SmarTone leverages its comprehensive
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Apple SWOT Apple’s Strengths * ITunes Online Store is an excellent source of revenue derived from sales of music and applications for Apple’s iPhone‚ IPad and iPod touch devices. * Excellent brand loyalty by its customers. Many own multiple products (Mac‚ iPhone‚ etc.) * No debt‚ excellent cash flow. $13bn Net Income in most recent quarter. (Dec 2011). * Excellent Research & Development division that is able to deliver (premium) products that customers will stand in line to buy
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SWOT Analysis Strengths • GTH is number 2 of film studio that produces and distributes movies in the Thai consumer market. • GTH has strong financial support because they have owned 51% by great reputation Entertainment Company in Thailand (GMM Grammy). • GTH has an obviously plan to launch approximately 6-8 movies a year. • GTH plans to be No 1 in three categories of films: romance‚ horror and comedy to capture varieties of segmentation. • GTH has great distribution channel via GMM Grammy
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SWOT Analysis Strengths Loyal Customer One of the strengths of Wal Mart is that the customers are loyal. This is because the company provide good customer service for its customers. This company has analysed the customers and divided them into groups which are loyalists‚ selective‚ and sceptics. Therefore‚ the company has come up with the idea 5 point plan in order to convert the selective and sceptics into loyalists and also ‘to drive deeper loyalty’ over for a long term with the company.
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Francis Kirby Toyoto Motor Corporation 7/27/2014 Introduction Toyota Motor Corporation is one of the largest and most diversified auto manufacturers in the world today with supply chains and production systems that span across over 70 nations with sourcing‚ procurement and quality management systems unified to their manufacturing centers. The high enormous complexity within these operations have made it essential for Toyota to create the most advanced supply chain management
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Summary of Google SWOT analysis Strengths Opportunities • Google is number one search engine and has established a brand name‚ in which its users trust. • It’s dependable‚ reliable and fast. • Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet • Very little end user marketing is needed as the name itself is getting word by mouth publicity. • The Google interface is simple and it gives comprehensive results without confusing
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SWOT Analysis Lucent Strengths ← Lucent’s switch set a new record by becoming the only switch in the history of the ARMIS (Automatic Reporting Management and Information System) Report that has achieved six 9s availability per switch‚ per year for five straight years. It recorded the best reliability performance of any switch ever‚ improved by over 22 percent from the previous year (1999)‚ and Lucent is the only switch supplier whose product has been improving consistently over the past few
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A. INNOVATION KNOWLEDGE INTEGRATED Strengths Logitech has several internal strengths that has attributed to the company’s success. Logitech has created for itself a strong reputation through its innovative products and excellent customer service. Innovation is Logitech’s top strengths. Because an innovation is cover throughout the paper‚ I will not be providing detail examples of in this section‚ but rather be focusing other key factors. Logitech has stood the test of time‚ the company can quickly
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