centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent‚ making the market saturated. Other than peripheral chemical changes claimed to be “improvements”‚ there are no major
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Detergents A detergent is a surfactant or a mixture of surfactants with "cleaning properties in dilute solutions."[1] These substances are usually alkylbenzenesulfonates‚ a family of compounds that are similar to soap but are more soluble in hard water‚ because the polar sulfonate (of detergents) is less likely than the polar carboxyl (of soap) to bind to calcium and other ions found in hard water. In most household contexts‚ the term detergent by itself refers specifically to laundry detergent
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Analysis on Detergents The Detergent Market is one of the segments of the FMCG market in India that has high growth potential. The detergent based segment is divided into two broad categories - oil-based laundry soaps and synthetic detergents‚ including bars‚ powder‚ and liquids. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural for the past few years has been good. Market segmentation Detergent market
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General process information Detergents are manufactured using a synthetic surfactant in place of the metal fatty acid salts that are used in soaps. Most of the powder detergents have soap in their mixture of ingredients‚ however it generally functions more as a foam depressant than as a surfactant. Powder detergents are manufactured using various processes‚ such as spray drying‚ agglomeration‚ dry mixing or a combination of these. Spray Drying Process The different stages / operations performed
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Natural Herbal Laundry Powder [pic] I. Introduction Gone were the days when washing of clothes was considered a burden not only to the person cleaning‚ but also to the environment; this is mainly because of the chemicals in some of these laundry detergents tend to break down the skin’s natural barrier and the water after being rinsed on is already considered useless. Lucky for all of us‚ Victoria Natural Herbal Laundry Powder is here
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Laundry It is a place where the washing & finishing of clothes & other washable articles are carried out. There are two types of laundry. Off premises /Contracted laundries 1. Caters to hotels on contract basis 2. No heavy investment 3.Quality may not be maintained as per the brand standard of the hotel 4.Timings are fixed for delivering the laundered linen 5.A good amount of par stock has to be kept for emergency purpose. On Premises/ In house laundry 1. it is present in the hotel
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LAUNDRY FEASIBILITY STUDY I. INTRODUCTION a. Background b. Laundry Shop Profiling II. MARKETING ASPECT c. The Laundry Business Industry d. Target Market i. Target Location 1. Demographic Study a. Makati b. Manila c. Pasay 2. Industrial Market 3. Supply and Demand Analysis ii. Competition 1. Major Competition 2. Plotting of Laundry Shops a. Makati b. Manila c. Pasay iii. Comparative Price Analysis
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SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By‚ Assignment Submitted To‚ 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel‚ launched
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Running head: LAUNDRY DETERGENT Laundry Detergent October 9‚ 2011 Jessica L. Kelley Principals of Marketing Bennett Hirsch American Continental University Abstract From my research and what I have learned‚ there are three marketing environment forces that will impact laundry detergent. The paper describes each and analyzes why and how it will impact laundry detergent. It also goes over the strategies to overcome the threats.
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Effectiveness of Alternative Washing Detergents Using Readily Available Household Products Fruity Four: Natalie Yeo (L) Xie Qiuyang Yap Ching Yit Zhang Jingyuan CHIJ St.Nicholas Girls’ Secondary School Introduction Ever since the first synthetic detergents were developed following World War I‚ chemical detergent has become a household necessity. There are various types of laundry detergents.However‚ most of them cause severe harm to the environment‚ as well as human beings. According
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