Client The client is the Course Management Team (CMT) of Diploma in Business Administration (DBA) in Singapore Polytechnic. Product/Service The product is DBA as a polytechnic course. Product/Market Background DBA was launched in 1986‚ making it the first business course offered in Singapore Polytechnic and the second local business diploma course offered nationwide. It has the largest course intake in School of Business‚ with a total of 280 students annually. With a long history and a large
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Laundry It is a place where the washing & finishing of clothes & other washable articles are carried out. There are two types of laundry. Off premises /Contracted laundries 1. Caters to hotels on contract basis 2. No heavy investment 3.Quality may not be maintained as per the brand standard of the hotel 4.Timings are fixed for delivering the laundered linen 5.A good amount of par stock has to be kept for emergency purpose. On Premises/ In house laundry 1. it is present in the hotel
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General process information Detergents are manufactured using a synthetic surfactant in place of the metal fatty acid salts that are used in soaps. Most of the powder detergents have soap in their mixture of ingredients‚ however it generally functions more as a foam depressant than as a surfactant. Powder detergents are manufactured using various processes‚ such as spray drying‚ agglomeration‚ dry mixing or a combination of these. Spray Drying Process The different stages / operations performed
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STARBUCKS MKTG408 Professional Application You are continuing to work with the same business used in the Units 1 and 2 Individual Project. In the U2 IP‚ you began developing ideas for a new campaign. This week you will begin writing a creative brief. Part 1: Background Analysis Based on your U1 situation analysis‚ analyze critical issues facing the company that could be addressed in an IMC campaign. List and analyze the top 3 critical issues. Determine what issue must be addressed
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DCITATION: http://www.epa.gov/dfe/pubs/laundry/techfact/keychar.htm Surfactants * Positive Environmental Characteristic: Biodegrade readily to compounds with low toxicity. Example: Straight carbon chain compounds like linear alcohol ethoxylates or betaine esters. * Key Characteristics of Concern: Toxicity to aquatic organisms‚ like fish (vertebrates)‚ daphnids (invertebrates) and algae; persistence in the environment; toxicity of biodegradation byproducts. * Example: Alkylphenol ethoxylates--biodegrade
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SAMPLE CREATIVE BRIEF EntertainXYZ Web Site Redesign Creative Brief Project Summary: EntertainXYZ is an award-winning on-air branding agency providing innovative solutions for the film and television industry. Known only to a niche community in the local industry‚ EntertainXYZ is seeking a redefined online presence and identity - to promote the company’s unique approach and vision to a global audience. Additionally‚ EntertainXYZ would like to promote additional capabilities including print
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Aditya Samanta Creative Brief Outline 1. Creative Strategy a. Basic opportunity or problem the advertising must address: The need for high quality durable tires that consumers can rely on while driving at high speeds. With the rapid development of technology enabling automobiles to drive at speeds exceeding 90 miles/hour‚ drivers need to be certain that when they apply the brakes‚ the automobile will stop. This has become exceedingly important today because of a sharp rise
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Creative Brief Project: UD Marketing Video for Prospective Business Students Prepared by: Claire Holman‚ Josephine McGrath‚ Megan O’Brien‚ and Candice Vermeulen Background/ Overview: The Business School of the University of Dallas is a Catholic institution‚ which provides a well-rounded education in humanities and business‚ with the goal of developing the student’s intellectual and moral virtues‚ as well as their skills both in the classroom and business world. Known mostly for our
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Mini Cooper Creative Brief Introduction Mini is a British automotive brand owned by BMW. It made its debut in the year 1959. From that time to today Mini has achieved a great reputation within the market. The Classic Mini‚ which is the original design-to-space concept‚ influenced generations of car makers with its transversal placed engine which enables space saving. New Mini models also live up to its characteristics as a small city car that creates space inside and saves space outside
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Laundry detergents are found in every household and used for removing stains and oils from clothes so they could be reused. The production of this invention first started in the United States in the 1930s but started becoming very popular only after the Second World War because the military required a chemical to remove the dirt and oil off their military outfits (Clean Living). Laundry detergents have a combination of chemicals which combat different barriers to clean the fabric. They have different
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