; ‚.: ) j I 1 ’ 7 I I I l-*--*** I I ___i Krispy Kreme Doughnuts‚Inc. As the millennium began‚ the future for Krispy Kreme Doughnuts‚Inc.‚ smelled sweet.Not only could the company boast iconic statusand a nearly cultlike following. it had quickly become a darling of Wali Street.Less than a year after its initial public offering‚ in April 2000‚ Krispy Kreme shareswere selling for 62 times earnings and‚ by 2003‚ Fortune magazinehad dubbed the company "the hottestbrand in America
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Krispy Kreme began in 1937 when Vernon Rudolph opened his first doughnut shop in Winston-Salem‚ North Carolina. The name was invented to represent the crispy outside of the doughnuts and the soft‚ creamy middle. Based upon a recipe he bought in 1937 from a French chef‚ the original glazed doughnuts remain unchanged over the years. The recipe is locked in a fireproof vault at the company’s headquarters to this day! A typical Krispy Kreme store turns out more than 3‚000 doughnuts an hour. A large
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Krispy Kreme started as a single doughnut shop in 1937 when Vernon Rudolph acquired the special recipe from a French chef. Very quickly‚ the doughnuts rose in popularity and the number of shops expanded. By April 2000‚ after the IPO Krispy Kreme shares were selling for 62 times earnings. Krispy Kreme had a share price of $40.63‚ which gave the firm a market capitalization of about $500 million. Since the IPO the company had announced an aggressive growth strategy‚ in which they planned to increase
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TO: FROM: DATE: November 12‚ 2006 SUBJECT: "Krispy Kreme Doughnuts Going Global?" This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled‚ "Krispy Kreme Doughnuts Going Global?" The questions are offset in the shaded area and the answers are provided below each question. (1) Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. Describe the criteria you used to develop your list
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Krispy Kreme Case Study To become a Krispy Kreme franchisee‚ an entrepreneur must have the dream of one day owning their own business‚ have a willingness to take risks‚ be able to recognize opportunities when they occur and be a naturally optimistic thinker who can use their time‚ capital‚ and talent to achieve success. To be considered for a Krispy Kreme franchise‚ entrepreneurs must have demonstrated a time standing history of success as a businessperson‚ to be willing to work as part of and
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KRISPY KREME DOUGHNUTS IN 2005 ARE THE GLORY DAYS OVER? CORPORATE BACKGROUND Company History First getting its corporate bearings on July 13‚ 1937 in Winston-Salem‚ North Carolina‚ Krispy Kreme Doughnuts have seen the many stages of financial gain and loss. Through the 1930’s and 1940’s the company saw regional growth and by the late 1950’s Krispy Kreme had opened 29 shops in 12 states. 1960 marked an era where management Vernon Rudolph and Mike Harding began to emphasize corporate standardization
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Case Study in Corporate Finance Krispy Kreme Doughnuts‚ Inc. Presented by – Group A2 Timeline Krispy Kreme Doughnuts‚ Inc. Ratio Analysis Liquidity Ratios As shown in Exhibit 1‚ quick ratio for Krispy Kreme gradually rose from 1.05 to 2.72‚ during 2000 to 2004. And current ratio changed with the similar pattern. Generally‚ a quick ratio of 1 is considered good in most industries. As for Krispy Kreme‚ the quick ratio is always higher than 1‚ and the highest point is 3.25 in 2004. This means
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Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme’s strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100‚000 households. They also were exploring smaller-sized stores for secondary markets. Krispy Kremes’s strong brand name‚ highly differentiated
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Krispy Kreme Doughnuts‚ Inc. (hereinafter‚ “Krispy Kreme”) seemed poised to become an industry leader and Wall Street chart topper in 2000‚ however‚ by 2004 the company’s stock price had plummeted. Krispy Kreme’s stock price one day after the initial public offering in April of 2000‚ was $40.63‚ giving the company a market capitalization of nearly $500 million. Investors believed Krispy Kreme was the next big money maker to enter the market. By 2005‚ Krispy Kreme shares were trading at less than
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INTRODUCTION The Krispy Kreme‚ Inc. case investigates the contributing factors that caused this particular darling of Wall Street’s stock to suddenly plummet more than 80% in 2004. In the year 2000‚ Krispy Kreme went to public and boasts iconic status by became the hottest brand in America. Less than a year after its initial public offering‚ the company’s shares were selling for 62 times earnings. However‚ in 2004 the market was shocked by the company’s stocks that plummeted more than
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